Access the full text.
Sign up today, get DeepDyve free for 14 days.
W. Halal (1996)
The new management : democracy and enterprise are transforming organizations
T. Mazzarol, Peter Hosie (1996)
Exporting Australian higher education: future strategies in a maturing marketQuality Assurance in Education, 4
M. Porter (2012)
What Is Strategy: Issues for the World Bank
William Stanton (1986)
It's Time to Restructure Marketing in AcademiaJournal of Marketing Education, 10
Larry Litten (1980)
Marketing Higher Education: Benefits and Risks for the American Academic System.The Journal of Higher Education, 51
T. Conway, Stephen Mackay, D. Yorke (1994)
Strategic Planning in Higher EducationInternational Journal of Educational Management, 8
J. Nicholls, John Harris, E. Morgan, K. Clarke, David Sims (1995)
Marketing higher education: the MBA experienceInternational Journal of Educational Management, 9
S. Michael (1990)
Marketing Educational Institutions: Implications for AdministratorsInternational Journal of Educational Management, 4
P. Kotler, K. Fox (1995)
Strategic Marketing for Educational Institutions
Jonathan Ivy (2001)
Higher education institution image: acorrespondence analysis approachInternational Journal of Educational Management, 15
E. Gummesson (1994)
Making Relationship Marketing OperationalInternational Journal of Service Industry Management, 5
L. Lomas (1996)
An evaluation of early developments in higher education quality managementJournal of Further and Higher Education, 20
M. Kinnell (1989)
International Marketing in UK Higher Education: Some Issues in Relation to Marketing Educational Programmes to Overseas StudentsEuropean Journal of Marketing, 23
Y. Moogan, S. Baron, Stephen Bainbridge (2001)
Timings and trade‐offs in the marketing of higher education courses: a conjoint approachMarketing Intelligence & Planning, 19
The study functions as marketing intelligence inputs for the UK Government, the British Council as well as academic marketing planners for constructing their marketing opportunities-threats audits, it investigates international students' perception about the UK education and it researches UK performance in the world markets for international education. UK education has been known to be the best in the world. For many years, the UK universities have enjoyed a high reputation and have benefited in accelerating its market penetration worldwide. Unfortunately, this superiority has begun to decline. Other countries are strongly emerging with their quality education. The study shows that UK competitors achieved a remarkable growth of their international students' enrolment while the UK achieves only a marginal growth with declining market penetration abroad. The findings confirmed the central importance of pricing, product and promotional variables in designing and marketing UK education abroad.
Marketing Intelligence & Planning – Emerald Publishing
Published: Sep 1, 2003
Keywords: Higher education; Consumer behaviour; United Kingdom; Students; International marketing
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.