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R. Cooper, E. Kleinschmidt (1993)
New-product success in the chemical industryIndustrial Marketing Management, 22
R. Cooper, E. Kleinschmidt (1993)
Major new products: What distinguishes the winners in the chemical industry?Journal of Product Innovation Management, 10
C. Easingwood, C. Storey (1991)
Success Factors for New Consumer Financial ServicesInternational Journal of Bank Marketing, 9
Ulrike Brentani, R. Cooper (1992)
Developing successful new financial services for businessesIndustrial Marketing Management, 21
E. Kleinschmidt, R. Cooper (1991)
The Impact of Product Innovativeness on PerformanceJournal of Product Innovation Management, 8
C. Easingwood (1986)
New product development for service companiesJournal of Product Innovation Management, 3
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0 0 0 0 An Investigation into the New Product Process : Steps , Deficiencies , and Impact
R. Cooper (1979)
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Ulrike Brentani (1991)
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Edgett Edgett, Shipley Shipley, Forbes Forbes (1992)
Japanese & British companies compared: contributing factors to NPD success and failureJournal of Product Innovation Management, 9
R. Cooper, E. Kleinschmidt (1987)
Success factors in product innovationIndustrial Marketing Management, 16
Ulrike Brentani (1993)
The New Product Process in Financial Services: Strategy for SuccessInternational Journal of Bank Marketing, 11
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R. Cooper, E. Kleinschmidt (1987)
New Products: What Separates Winners from Losers?Journal of Product Innovation Management, 4
Despite previous comparisons of success and unsuccessful new products, an Important question remains unaddressed: What separates very successful new service products from the ordinary? Robert Cooper, Christopher Easingwood, Scott Edgett, Elko Kleinschmidt, and Chris Storey obtained data on 173 new financial services and identified three performance dimensions: financial performance, relationship enhancement, and market development. Of eleven potential success determinants, nine were found to be drivers of performance. Management implications included the need for a market‐driven, customer‐focused new product process, greater emphasis on planning and executing the launch, the role of product design, and project prioritization factors.
The Journal of Product Innovation Management – Wiley
Published: Sep 1, 1994
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