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K. Dundas, P. Richardson (1980)
Corporate strategy and the concept of market failureStrategic Management Journal, 1
R. Pitts (1977)
Strategies And Structures For DiversificationAcademy of Management Journal, 20
R. Bettis (1981)
Performance differences in related and unrelated diversified firmsSouthern Medical Journal, 2
Bettis Bettis (1981)
Performance differences in related and unrelated diversified firmsStrategic Management Journal, 2
W. Ouchi, O. Williamson (1977)
Markets and Hierarchies: Analysis and Antitrust Implications.Administrative Science Quarterly, 22
Cynthia Montgomery (1979)
Diversification, market structure, and firm performance : an extension of Rumelt's model
There has been considerable debate over the viability of the unrelated product, or conglomerate strategy. The financial arguments for and against its viability are well known. However, the administrative imperatives for its successful implementation have not been well investigated. The paper argues that there are a number of critical administrative contingencies for successful implementation of this strategy which only a few unrelated product firms have recognized. These concern policies dealing with acquisition, divestment, portfolio structure, management and organization. The paper discusses each in turn, describing specific instances of success and failure to illustrate the major points of the argument.
Strategic Management Journal – Wiley
Published: Oct 1, 1982
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