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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2001 MCB UP Ltd. All rights reserved.
- ISSN
- 1472-0701
- DOI
- 10.1108/EUM0000000005486
- Publisher site
- See Article on Publisher Site
Abstract
There have long been conflicting expectations of the nature of companies’ responsibilities to society. However, for those businesses that do undertake what might be termed “corporate social responsibility”, what is actually socially responsible behaviour as opposed to management of corporate image management or other activity aimed predominantly at business benefits? This article reviews definitions of corporate social responsibility from both practice and the literature and looks at theories to explain why such behaviour takes place. The literature has strong divides between normative or ethical actions and instrumental activities. The article concludes by posing the question of when instrumental activities become business activities rather than largely social responsibility.
Journal
Corporate Governance – Emerald Publishing
Published: Jun 1, 2001
Keywords: Corporate strategy; Social responsibility; Stakeholders; Social accounting