Access the full text.
Sign up today, get DeepDyve free for 14 days.
Cooper Cooper (May 1979)
Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 8
Cooper Cooper (NovemberDecember 1990)
New products: What distinguishes the winnersResearch and Technology Management, X
Cooper Cooper (1985)
Selecting winning new product projects: Using the NewProd systemJournal of Product Innovation Management, 2
Cooper Cooper, Kleinschmidt Kleinschmidt (1986)
An investigation into the new product process: Steps, deficiencies and impactJournal of Product Innovation Management, 3
Brentani Brentani (1986)
Do firms need a custom designed new product screening model?Journal of Product Innovation Management, 3
Cooper Cooper (1975)
Why new industrial products failIndustrial Marketing Management, 4
Maidique Maidique, Zirger Zirger (November 1984)
A study of success and failure in product innovation: The case of the US electronics industryIEEE Transactions in Engineering Management, 28
Rothwell Rothwell (1976)
The “Hungarian SAPPHO”: Some comments and comparisonResearch Policy, 3
Cooper Cooper (August 1981)
An empirically derived new product project selection modelIEEE Transactions on Engineering Management, 28
Cooper Cooper (Summer 1979)
The dimensions of industrial new product success and failureJournal of Marketing, 43
Bronnenberg Bronnenberg, Englelen Englelen (1988)
A Dutch test with the NewProd‐ModelR&D Management, 18
Hopkins Hopkins, Bailey Bailey (1971)
New product pressuresConference Board Record, 8
Rubenstein Rubenstein, Chakrabarti Chakrabarti, O'Keefe O'Keefe, Souder Souder, Young Young (May 1976)
Factors influencing success at the project levelResearch Management, 16
Cooper Cooper (1980)
Project NewProd: Factors in new product successEuropean Journal of Marketing, 14
Rothwell Rothwell, Freeman Freeman, Horseley Horseley, Jervis Jervis, Robertson Robertson, Townsend Townsend (1974)
SAPPHO updated—Project SAPPHO Phase IIResearch Policy, 3
Cooper Cooper, Brentani Brentani (1991)
New industrial financial services: What distinguishes the winnersJournal of Product Innovation Management, 8
Cooper Cooper, Kleinschmidt Kleinschmidt (1987)
New products: What separates winners from losersJournal of Product Innovation Management, 4
Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation results from North America and Europe, revealing a predictive ability of 73–84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and analysis.
The Journal of Product Innovation Management – Wiley
Published: Jun 1, 1992
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.