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Bank Patronage Factors of Muslim and Non‐Muslim Customers

Bank Patronage Factors of Muslim and Non‐Muslim Customers A fiercer level of competition is becoming the most influential factor in the structure and activities of the banking system around the globe. Banks are competing not only with themselves, but also with other financial institutions within the financial industry. In a plural society such as in Malaysia, the competition is becoming fiercer with the existence of the Islamic bank, which was established specifically to cater for the needs of the Muslim population in the country. To attract more customers, both conventional and Islamic banks should have information on factors used by customers in selecting their banks. Investigates how Muslims and non‐Muslims select their banks and what services they use frequently. Results show that there are many similarities between Muslims and non‐Muslims in their selection of banks and utilization of services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Bank Patronage Factors of Muslim and Non‐Muslim Customers

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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652329410049599
Publisher site
See Article on Publisher Site

Abstract

A fiercer level of competition is becoming the most influential factor in the structure and activities of the banking system around the globe. Banks are competing not only with themselves, but also with other financial institutions within the financial industry. In a plural society such as in Malaysia, the competition is becoming fiercer with the existence of the Islamic bank, which was established specifically to cater for the needs of the Muslim population in the country. To attract more customers, both conventional and Islamic banks should have information on factors used by customers in selecting their banks. Investigates how Muslims and non‐Muslims select their banks and what services they use frequently. Results show that there are many similarities between Muslims and non‐Muslims in their selection of banks and utilization of services.

Journal

International Journal of Bank Marketing – Emerald Publishing

Published: Feb 1, 1994

Keywords: Banks; BIMB; Customer surveys; Financial services; Islam; Malaysia; Questionnaires; Religion

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