Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/brand-country-of-origin-coo-knowledge-and-coo-image-investigation-in-fKw99t2rvQ
References (42)
-
B. Yoo, Naveen Donthu (2001)
Developing and validating a multidimensional consumer-based brand equity scaleJournal of Business Research, 52
-
Zhan Li, William Murray, Don Scott (2000)
Global Sourcing, Multiple Country-of-Origin Facets, and Consumer ReactionsJournal of Business Research, 47
-
Paul Feldwick (1996)
What is Brand Equity Anyway, and how do you Measure it?International Journal of Market Research, 38
-
Nizam Aydin, M. Kacker (1990)
International Outlook of US‐based FranchisersInternational Marketing Review, 7
-
K. Al-Sulaiti, M. Baker (1998)
Country of origin effects: a literature reviewMarketing Intelligence & Planning, 16
-
10.1177/002224299806200108
-
Anonymous
Private sector urged to promote country's image -
W. Bailey, Sheila Piñeres (1997)
Country of Origin Attitudes in MexicoJournal of International Consumer Marketing, 9
-
France Leclerc, Bernd Schmitt, L. Dubé (1994)
Foreign Branding and Its Effects on Product Perceptions and AttitudesJournal of Marketing Research, 31
-
D. Schultz (2000)
Understanding and measuring brand equityMarket Management, 9
-
Steven Shugan (1994)
Explanations for the Growth of Services -
Daniel Sheinin (2000)
The Effects of Experience with Brand Extensions on Parent Brand KnowledgeJournal of Business Research, 49
-
10.1177/0015732515000101
-
D. Kapur, R. Ramamurti (2001)
India's emerging competitive advantage in servicesIEEE Engineering Management Review, 30
-
R. Inglehart, W. Baker (2000)
Modernization, Cultural Change, and the Persistence of Traditional ValuesAmerican Sociological Review, 65
-
L. Good, P. Huddleston (1995)
Ethnocentrism of Polish and Russian consumers: are feelings and intentions relatedInternational Marketing Review, 12
-
J. O'Shaughnessy, N. O'shaughnessy (2000)
Treating the Nation as a Brand: Some Neglected IssuesJournal of Macromarketing, 20
-
S. Samiee (1999)
The internationalization of services: trends, obstacles and issuesJournal of Services Marketing, 13
-
R. Parameswaran, Attila Yaprak (1987)
A Cross-National Comparison of Consumer Research MeasuresJournal of International Business Studies, 18
-
Jill Klein, Richard Ettenson, M. Morris (1998)
The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China:Journal of Marketing, 62
-
G. Hofstede, G. Hofstede, M. Minkov (1991)
Cultures and Organizations: Software of the Mind -
T. Levitt (1983)
THE GLOBALIZATION OF MARKETS, 61
-
Richard Hoffman, J. Preble (1991)
Franchising: Selecting a strategy for rapid growthLong Range Planning, 24
-
S. Anholt (2000)
Another one bites the grass : making sense of international advertising -
Yong Zhang (1997)
Country‐of‐origin effectInternational Marketing Review, 14
-
10.2307/3152005
-
C. Kim (1995)
Brand popularity and country image in global competition: managerial implicationsJournal of Product & Brand Management, 4
-
Subhash Sharma, Terence Shimp, Jeongshin Shin (1995)
Consumer ethnocentrism: A test of antecedents and moderatorsJournal of the Academy of Marketing Science, 23
-
Dr. Alon, Dr. Toncar, D. Mckee (2000)
Evaluating Foreign-Market Environments for International Franchising ExpansionForeign Trade Review, 39
-
A. d’Astous, Sadrudin Ahmed (1999)
The importance of country images in the formation of consumer product perceptionsInternational Marketing Review, 16
-
D. Aaker (1984)
Strategic Market Management -
S. Anholt
The nation as brand -
Michael Brady, C. Robertson (2001)
Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national studyJournal of Business Research, 51
-
10.1086/319618
-
Sung-Tai Hong, R. Wyer (1990)
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific AttributesJournal of Consumer Research, 17
-
10.1007/BF02894609
-
C. Kim, Jay-young Chung (1997)
Brand Popularity, Country Image and Market Share: An Empirical StudyJournal of International Business Studies, 28
-
S. Anholt
Brazil should follow lead of brand USA -
W. Lonner, J. Berry, G. Hofstede (1980)
Culture′s Consequences: International Differences in Work-Related Values -
Zeynep Gürhan‐Canli, Durairaj Maheswaran (2000)
Cultural Variations in Country of Origin EffectsJournal of Marketing Research, 37
-
R. Batra, V. Ramaswamy, D. Alden, J. Steenkamp, S. Ramachander (2000)
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing CountriesJournal of Consumer Psychology, 9
-
10.2307/2657288
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1061-0421
- DOI
- 10.1108/10610420410538041
- Publisher site
- See Article on Publisher Site
Abstract
This study investigates the relationship between accuracy of brand‐country of origin (COO) knowledge and COO image, in a franchising context. Accuracy of brand‐COO knowledge is found to be positively related to COO image. Inaccurate brand‐COO knowledge leads to a confusing and somewhat negative image about COO. In addition, antecedents to the brand‐COO knowledge are also investigated. Factors such as social class, education and travel abroad positively influence brand‐COO knowledge. This investigation, conducted in an emerging market, holds interesting research and managerial implications, especially for multinational franchisors.
Journal
Journal of Product & Brand Management – Emerald Publishing
Published: May 1, 2004
Keywords: International marketing; Franchising; Brand management; Country of origin