Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Country of origin, national loyalty and product choice The case of international air travel

Country of origin, national loyalty and product choice The case of international air travel Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social identity theory, develops a theoretical model which links social self‐identity with national loyalty and consumer ethnocentrism. Assesses respondent carrier preferences using an ordered probit analysis of a sample of 427 travellers at a large Canadian airport in 1994. The results indicate that national loyalty ranks next to price in terms of influencing the selection of air carrier among the sample of travellers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Country of origin, national loyalty and product choice The case of international air travel

International Marketing Review , Volume 14 (1): 16 – Feb 1, 1997

Loading next page...
 
/lp/emerald-publishing/country-of-origin-national-loyalty-and-product-choice-the-case-of-fKUCqydBNB

References (41)

Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651339710159215
Publisher site
See Article on Publisher Site

Abstract

Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social identity theory, develops a theoretical model which links social self‐identity with national loyalty and consumer ethnocentrism. Assesses respondent carrier preferences using an ordered probit analysis of a sample of 427 travellers at a large Canadian airport in 1994. The results indicate that national loyalty ranks next to price in terms of influencing the selection of air carrier among the sample of travellers.

Journal

International Marketing ReviewEmerald Publishing

Published: Feb 1, 1997

Keywords: Air transport; Airlines; Country of origin; Customer loyalty

There are no references for this article.