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References (4)
-
D. Cravens, G. Hills, R. Woodruff (1976)
Marketing decision making: Concepts and strategy -
C. Crawford (1983)
New Products Management -
E. Pessemier (1982)
Product Management: Strategy and Organization -
Schoeffler Schoeffler, Buzzell Buzzell, Heaney Heaney (MarchApril, 1974)
Impact of strategic planning on profit performanceHarvard Business Review
- Publisher
- Wiley
- Copyright
- © 1986 Elsevier Science Publishing Co., Inc.
- ISSN
- 0737-6782
- eISSN
- 1540-5885
- DOI
- 10.1111/1540-5885.330187
- Publisher site
- See Article on Publisher Site
Abstract
Based on their survey, Eric Reidenbach and Donald Moak report that various aspects of new product development practices are associated with different levels of retail bank performance. Such practices and activities as the existence of a formal evaluation process, the existence of new product managers, the length of time a product spends in development, and the percentage of the operating budget spent on new product development tend to vary according to bank performance. Top performers have decidedly different new product development processes, structures, and practices than do average or negative performers.
Journal
The Journal of Product Innovation Management – Wiley
Published: Sep 1, 1986