Access the full text.
Sign up today, get DeepDyve free for 14 days.
N. Tavassoli, Yih Lee (2003)
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and EnglishJournal of Marketing Research, 40
J. Jacoby, G. Johar, M. Morrin (1998)
Consumer behavior: a quadrennium.Annual review of psychology, 49
Frank Kardes, Maria Cronley, James Kellaris, S. Posavac (2004)
The Role of Selective Information Processing in Price-Quality InferenceJournal of Consumer Research, 31
Eric Spangenberg, A. Greenwald (1999)
Social Influence by Requesting Self-ProphecyJournal of Consumer Psychology, 8
Margaret Campbell, R. Goodstein (2001)
The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the NormJournal of Consumer Research, 28
D. Soman, Amar Cheema (2004)
When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent PerformanceJournal of Consumer Research, 31
G. Menon, G. Johar (1997)
Antecedents of Positivity Effects in Social Versus Nonsocial JudgmentsJournal of Consumer Psychology, 6
K. Braun (1999)
Postexperience Advertising Effects on Consumer MemoryJournal of Consumer Research, 25
Deborah Mitchell, B. Kahn, S. Knasko (1995)
There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision MakingJournal of Consumer Research, 22
S. Fiske, Steven Neuberg (1990)
A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and InterpretationAdvances in Experimental Social Psychology, 23
Richard Klink, Daniel Smith (2001)
Threats to the External Validity of Brand Extension ResearchJournal of Marketing Research, 38
P. Keller, Lauren Block (1996)
Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and ElaborationJournal of Consumer Research, 22
G. Gorn, Amitava Chattopadhyay, Jaideep Sengupta, Shashank Tripathi (2004)
Waiting for the Web: How Screen Color Affects Time PerceptionJournal of Marketing Research, 41
C. Pechmann (1996)
Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?Journal of Marketing Research, 33
H. Baumgartner (2002)
Toward a Personology of the ConsumerJournal of Consumer Research, 29
R. Burnkrant, H. Unnava (1995)
Effects of Self-Referencing on PersuasionJournal of Consumer Research, 22
G. Katona (1967)
What is consumer psychology?The American psychologist, 22 3
Stewart Shapiro, D. Macinnis, S. Heckler (1997)
The Effects of Incidental Ad Exposure on the Formation of Consideration SetsJournal of Consumer Research, 24
Barbara Bickart, N. Schwarz (2001)
Service Experiences and Satisfaction Judgments: The Use of Affect and Beliefs in Judgment FormationJournal of Consumer Psychology, 11
G. Johar, Carolyn Simmons (2000)
The use of concurrent disclosures to correct invalid inferences.Journal of Consumer Research, 26
P. Keller, I. Lipkus, B. Rimer (2003)
Affect, Framing, and PersuasionJournal of Marketing Research, 40
Christina Brown, Gregory Carpenter (2000)
Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on ChoiceJournal of Consumer Research, 26
Joan Meyers-Levy, L. Peracchio (1996)
Moderators of the Impact of Self-Reference on PersuasionJournal of Consumer Research, 22
Priya Raghubir, G. Menon (1998)
AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising EffectivenessJournal of Consumer Research, 25
D. Gentner, A. Markman (1997)
Structure mapping in analogy and similarity.American Psychologist, 52
M. Barone, Paul Miniard (2002)
Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable BrandsJournal of Consumer Psychology, 12
Christopher Hsee, France Leclerc (1998)
Will Products Look More Attractive When Presented Separately or Together?
Rohini Ahluwalia, R. Burnkrant (2004)
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical QuestionsJournal of Consumer Research, 31
Kevin Keller, S. Heckler, M. Houston (1998)
The Effects of Brand Name Suggestiveness on Advertising RecallJournal of Marketing, 62
Daniel Howard, Charles Gengler (2001)
Emotional Contagion Effects on Product AttitudesJournal of Consumer Research, 28
L. Warlop, J. Alba (2004)
Sincere Flattery: Trade-Dress Imitation and Consumer ChoiceJournal of Consumer Psychology, 14
G. Olsen (1997)
The Impact of Interstimulus Interval and Background Silence on RecallJournal of Consumer Research, 23
Shi Zhang, Bernd Schmitt (2004)
Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer EnvironmentsJournal of Consumer Research, 31
P. Homer, R. Batra (1994)
Attitudinal effects of character-based versus competence-based negative political communicationsJournal of Consumer Psychology, 3
K. Desai, Kevin Keller (2002)
The Effects of Ingredient Branding Strategies on Host Brand ExtendibilityJournal of Marketing, 66
(2004)
P1: KUV 474 LOKEN The Annual Review of Psychology is online at http
Alice Isen, P. Niedenthal, N. Cantor (1992)
An influence of positive affect on social categorizationMotivation and Emotion, 16
(2004)
P1: KUV CONSUMER COGNITION AND AFFECT 483
H. Baumgartner (1995)
On the Utility of Consumers' Theories in Judgments of CovariationJournal of Consumer Research, 21
M. Forehand, Rohit Deshpandé (2001)
What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising ResponseJournal of Marketing Research, 38
G. Gorn, Michel Pham, L. Sin (2001)
When Arousal Influences Ad Evaluation and Valence Does Not (and Vice Versa)Journal of Consumer Psychology, 11
L. Peracchio, Joan Meyers-Levy (1994)
How Ambiguous Cropped Objects in Ad Photos Can Affect Product EvaluationsJournal of Consumer Research, 21
Durairaj Maheswaran, Jennifer Aaker (1997)
The Effect of Cultural Orientation on PersuasionInstitutional & Transition Economics eJournal
P. Krishnamurthy, Anuradha Sivaraman (2002)
Counterfactual Thinking and Advertising ResponsesJournal of Consumer Research, 28
B. Wansink, R. Kent, Stephen Hoch (1998)
An Anchoring and Adjustment Model of Purchase Quantity DecisionsJournal of Marketing Research, 35
Stephen Hoch (2002)
Product Experience Is SeductiveJournal of Consumer Research, 29
C. Haugtvedt, D. Schumann, Wendy Schneier, W. Warren (1994)
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude StrengthJournal of Consumer Research, 21
S. Ratneshwar, C. Pechmann, Allan Shocker (1996)
Goal-Derived Categories and the Antecedents of Across-Category ConsiderationJournal of Consumer Research, 23
Jing Wang, R. Wyer (2002)
Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product EvaluationsJournal of Consumer Psychology, 12
Lauren Block, P. Keller (1995)
When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to
Michel Pham (1998)
Representativeness, Relevance, and the Use of Feelings in Decision MakingJournal of Consumer Research, 25
Robert W. Jr., J. Hutchinson (1998)
The Influence of Unity and Prototypicality on Aesthetic Responses to New Product DesignsJournal of Consumer Research, 24
B. Loken, J. Ward (1990)
Alternative Approaches to Understanding the Determinants of TypicalityJournal of Consumer Research, 17
Eric Yorkston, G. Menon (2004)
A Sound Idea: Phonetic Effects of Brand Names on Consumer JudgmentsJournal of Consumer Research, 31
Jennifer Gregan-Paxton (2001)
The Role of Abstract and Specific Knowledge in the Formation of Product Judgments: An Analogical Learning PerspectiveJournal of Consumer Psychology, 11
H. Bodur, D. Brinberg, E. Coupey (2000)
Belief, Affect, and Attitude: Alternative Models of the Determinants of AttitudeJournal of Consumer Psychology, 9
Michel Pham (1996)
Cue Representation and Selection Effects of Arousal on PersuasionJournal of Consumer Research, 22
S. Shavitt, S. Swan, Tina Lowrey, M. Wänke (1994)
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processingJournal of Consumer Psychology, 3
Frank Kardes, S. Posavac, Maria Cronley (2004)
Consumer Inference: A Review of Processes, Bases, and Judgment ContextsJournal of Consumer Psychology, 14
R. Wyer, Thomas O'Guinn (1998)
The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological ProcessesJournal of Consumer Research, 24
Anne Brumbaugh (2002)
Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to PersuasionJournal of Consumer Research, 29
Edward Mcquarrie, David Mick (2003)
Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to AdvertisingJournal of Consumer Research, 29
D. Phillips, H. Baumgartner (2002)
The Role of Consumption Emotions in the Satisfaction ResponseJournal of Consumer Psychology, 12
Michael Kamins, V. Folkes, Lars Perner (1997)
Consumer Responses to Rumors: Good News, Bad NewsJournal of Consumer Psychology, 6
H. Unnava, Deepak Sirdeshmukh (1994)
Reducing Competitive Ad InterferenceJournal of Marketing Research, 31
R. Pieters, E. Rosbergen, M. Wedel (1999)
Visual Attention to Repeated Print Advertising: A Test of Scanpath TheoryJournal of Marketing Research, 36
H. Markus, Ziva Kunda (1986)
Stability and malleability of the self-concept.Journal of personality and social psychology, 51 4
Loraine Lau-Gesk (2003)
Activating Culture Through Persuasion Appeals: An Examination of the Bicultural ConsumerJournal of Consumer Psychology, 13
F. Brunel, Brian Tietje, A. Greenwald (2004)
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social CognitionJournal of Consumer Psychology, 14
Chris Janiszewski, Hayden Noel, Alan Sawyer (2003)
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer MemoryJournal of Consumer Research, 30
H. Krishnan, Stewart Shapiro (1999)
Prospective and Retrospective Memory for Intentions: A Two-Component ApproachJournal of Consumer Psychology, 8
S. Grant, Prashant Malaviya, B. Sternthal (2004)
The Influence of Negation on Product EvaluationsJournal of Consumer Research, 31
E. Moore, R. Lutz (2000)
Children, Advertising, and Product Experiences: A Multimethod InquiryJournal of Consumer Research, 27
M. Fishbein, S. Middlestadt (1997)
A Striking Lack of Evidence for Nonbelief-Based Attitude Formation and Change: A Response to Five CommentariesJournal of Consumer Psychology, 6
Jaideep Sengupta, G. Gorn (2002)
Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent RecallJournal of Marketing Research, 39
S. Osselaer, J. Alba (2003)
Locus of Equity and Brand ExtensionJournal of Consumer Research, 29
Nicholas Lurie (2004)
Decision Making in Information-Rich Environments: The Role of Information StructureJournal of Consumer Research, 30
Shi Zhang, A. Markman (1998)
Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable DifferencesJournal of Marketing Research, 35
ERRATA An online log of corrections to Annual Review of Psychology chapters may be found at http
J. Consum. Res
Pamela Henderson, Joan Giese, Joseph Cote (2004)
Impression Management using Typeface DesignJournal of Marketing, 68
R. Petty, J. Cacioppo (1986)
Communication and persuasion
R. Bagozzi, N. Wong, Shuzo Abe, M. Bergami (2000)
Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant ConsumptionJournal of Consumer Psychology, 9
C. Moreau, Donald Lehmann, A. Markman (2001)
Entrenched Knowledge Structures and Consumer Response to New ProductsJournal of Marketing Research, 38
Vicki Lane (2000)
The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent ExtensionsJournal of Marketing, 64
Amna Kirmani, Sanjay Sood, S. Bridges (1999)
The Ownership Effect in Consumer Responses to Brand Line StretchesJournal of Marketing, 63
W. Jarvis, R. Petty (1996)
The need to evaluate.Journal of Personality and Social Psychology, 70
B. Shiv, J. Edell, J. Payne (1997)
Factors Affecting the Impact of Negatively and Positively Framed Ad MessagesJournal of Consumer Research, 24
A. Chernev (2004)
Goal Orientation and Consumer Preference for the Status Quo
N. Schwarz (2004)
Metacognitive Experiences in Consumer Judgment and Decision MakingJournal of Consumer Psychology, 14
G. Johar (1995)
Consumer Involvement and Deception from Implied Advertising ClaimsJournal of Marketing Research, 32
G. Menon, Lauren Block, S. Ramanathan (2002)
We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health RiskJournal of Consumer Research, 28
E. Cowley, Eunika Janus (2004)
Not Necessarily Better, but Certainly Different: A Limit to the Advertising Misinformation Effect on MemoryJournal of Consumer Research, 31
Stijn Osselaer, Chris Janiszewski (2001)
Two Ways of Learning Brand AssociationsJournal of Consumer Research, 28
T. Meyvis, Chris Janiszewski (2004)
When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand ExtensionsJournal of Consumer Research, 31
Tülin Erdem (1998)
An Empirical Analysis of Umbrella BrandingJournal of Marketing Research, 35
M. Fishbein, S. Middlestadt (1995)
Noncognitive Effects on Attitude Formation and Change: Fact or Artifact?Journal of Consumer Psychology, 4
Jennifer Aaker (2000)
Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and AttitudesJournal of Consumer Research, 26
Frank Kardes, Maria Cronley, M. Pontes, D. Houghton (2001)
Down the Garden Path: The Role of Conditional Inference Processes in Self-PersuasionJournal of Consumer Psychology, 11
Marian Friestad, Peter Wright (1995)
Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of AdvertisingJournal of Consumer Research, 22
David Luna, L. Peracchio (2001)
Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic ApproachJournal of Consumer Research, 28
H. Unnava, Sanjeev Agarwal, C. Haugtvedt (1996)
Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising InformationJournal of Consumer Research, 23
C. Pechmann, S. Knight (2002)
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette ConsumptionJournal of Consumer Research, 29
Debra Laverie, Robert Kleine, Susan Kleine (2002)
Reexamination and Extension of Kleine, Kleine, and Kernan's Social Identity Model of Mundane Consumption: The Mediating Role of the Appraisal ProcessJournal of Consumer Research, 28
Rashmi Adaval, K. Monroe (2002)
Automatic construction and use of contextual information for product and price evaluationsJournal of Consumer Research, 28
N. Tavassoli, Jin Han (2001)
Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia ContextJournal of Consumer Research, 28
David Wooten, Americus Reed (1998)
Informational Influence and the Ambiguity of Product Experience: Order Effects on the Weighting of EvidenceJournal of Consumer Psychology, 7
Rohini Ahluwalia, Zeynep Gürhan‐Canli (2000)
The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity PerspectiveJournal of Consumer Research, 27
J. Alba, C. Mela, Terence Shimp, Joel Urbany (1999)
The Effect of Discount Frequency and Depth on Consumer Price JudgmentsJournal of Consumer Research, 26
J. Peck, Terry Childers (2003)
Individual Differences in Haptic Information Processing: The "Need for Touch" ScaleJournal of Consumer Research, 30
M. Morrin (1999)
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval ProcessesJournal of Marketing Research, 36
Joseph Priester, Dhananjay Nayakankuppam, Monique Fleming, John Godek (2004)
The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and ChoiceJournal of Consumer Research, 30
Dhruv Grewal, Sukumar Kavanoor, Edward Fern, Carolyn Costley, J. Barnes (1997)
Comparative Versus Noncomparative Advertis-ing: A Meta-Analysis
Joseph Priester, R. Petty (2003)
The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising EffectivenessJournal of Consumer Psychology, 13
A. Toomela (1999)
Whither structured representation?Behavioral and Brain Sciences, 22
M. Luce, J. Payne, J. Bettman (1999)
Emotional Trade-Off Difficulty and Choice:Journal of Marketing Research, 36
Americus Reed (2004)
Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on JudgmentsJournal of Consumer Research, 31
D. Stapel, W. Koomen, A. Velthuijsen (1998)
Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer JudgmentsJournal of Consumer Psychology, 7
Rashmi Adaval, R. Wyer (1998)
The Role of Narratives in Consumer Information ProcessingJournal of Consumer Psychology, 7
(1997)
Comparative advertising: a meta-analysis of the empirical evidence
Deanna Kempf, Robert Smith (1998)
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling ApproachJournal of Marketing Research, 35
Ellen Garbarino, J. Edell (1997)
Cognitive Effort, Affect, and ChoiceJournal of Consumer Research, 24
Joan Meyers-Levy, L. Peracchio (1995)
Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects AttitudesJournal of Consumer Research, 22
S. Posavac, D. Sanbonmatsu, Frank Kardes, G. Fitzsimons (2004)
The Brand Positivity Effect: When Evaluation Confers PreferenceJournal of Consumer Research, 31
J. Feldman, John Lynch (1988)
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.Journal of Applied Psychology, 73
Michael Morris, Itamar Simonson (2000)
Reasons as Carriers of Culture: Dynamic vs. Dispositional Models of Cultural Influence on Decision Making. Рассуждения как носители культуры: динамическая и диспозитная модели культурного влияния на принятие решений
R. Bagozzi, U. Dholakia (1999)
Goal Setting and Goal Striving in Consumer BehaviorJournal of Marketing, 63
A. Muthukrishnan, Frank Kardes, Hong Kong, G. Loewenstein, Amnon Rappoport, Bob Wyer, S. Ramaswami (2001)
Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative ExperienceJournal of Consumer Research, 28
Zakary Tormala, R. Petty (2004)
Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to PersuasionJournal of Consumer Psychology, 14
D. Ariely, Jonathan Levav (2000)
Sequential Choice in Group Settings: Taking the Road Less Traveled and Less EnjoyedJournal of Consumer Research, 27
J. Market
A. Sirsi, J. Ward, Peter Reingen (1996)
Microcultural Analysis of Variation in Sharing of Causal Reasoning about BehaviorJournal of Consumer Research, 22
S. Jain, Bruce Buchanan, Durairaj Maheswaran (2000)
Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute VerifiabilityJournal of Consumer Psychology, 9
Jaideep Sengupta, G. Johar (2002)
Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing PerspectivesJournal of Consumer Research, 29
Stewart Shapiro (1999)
When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad ExposureJournal of Consumer Research, 26
Patti Williams, Jennifer Aaker (2000)
Can Mixed Emotions Peacefully Coexist?
P. Herr (1995)
Whither Fact, Artifact, and Attitude: Reflections on the Theory of Reasoned ActionJournal of Consumer Psychology, 4
J. Murry, Peter Dacin (1996)
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media ContextJournal of Consumer Research, 22
Margaret Campbell, Amna Kirmani (2000)
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence AgentJournal of Consumer Research, 27
Joseph Priester, Monique Fleming (1997)
Artifact or Meaningful Theoretical Constructs?: Examining Evidence for Nonbelief- and Belief-Based Attitude Change ProcessesJournal of Consumer Psychology, 6
S. Chaiken (1980)
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.Journal of Personality and Social Psychology, 39
B. Loken, C. Joiner, J. Peck (2002)
Category Attitude Measures: Exemplars as InputsJournal of Consumer Psychology, 12
J. Russo, Margaret Meloy, V. Medvec (1998)
Predecisional Distortion of Product InformationJournal of Marketing Research, 35
M. Wänke, G. Bohner, Andreas Jurkowitsch (1997)
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?Journal of Consumer Research, 24
Stewart Shapiro, Mark Spence (2002)
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice TaskJournal of Consumer Research, 28
G. Menon, Priya Raghubir, N. Schwarz (1995)
BEHAVIORAL FREQUENCY JUDGMENTS - AN ACCESSIBILITY DIAGNOSTICITY FRAMEWORKJournal of Consumer Research, 22
Julie Ruth (2001)
Promoting a Brand's Emotion Benefits: The Influence of Emotion Categorization Processes on Consumer EvaluationsJournal of Consumer Psychology, 11
J. Bargh (2002)
Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and MotivationJournal of Consumer Research, 29
I. Ajzen (1971)
Attitudinal vs. Normative Messages: An Investigation of the Differential Effects of Persuasive Communications on Behavior', 34
Michel Pham, T. Avnet (2004)
Ideals and Oughts and the Reliance of Affect Versus Substance in PersuasionSocial Science Research Network
J. Alba (2000)
Knowledge Calibration: What Consumers Know and What They Think They KnowJournal of Consumer Research, 27
M. Fishbein, I. Ajzen (1977)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and ResearchContemporary Sociology, 6
Lisa Bolton (2003)
Stickier Priors: The Effects of Nonanalytic versus Analytic Thinking in New Product ForecastingJournal of Marketing Research, 40
Alan Cooke, H. Sujan, M. Sujan, Barton Weitz (2002)
Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent RecommendationsJournal of Marketing Research, 39
Jennifer Escalas, M. Luce (2004)
Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to AdvertisingJournal of Consumer Research, 31
Jaideep Sengupta, R. Goodstein, D. Boninger (1997)
All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement ConditionsJournal of Consumer Research, 23
Marsha Richins (1997)
Measuring Emotions in the Consumption ExperienceJournal of Consumer Research, 24
M. Wänke, H. Bless, N. Schwarz (1998)
Context Effects in Product Line Extensions: Context Is Not DestinyJournal of Consumer Psychology, 7
Zeynep Gürhan‐Canli, Durairaj Maheswaran (2000)
Determinants of Country-of-Origin EvaluationsJournal of Consumer Research, 27
Jennifer Aaker, Angela Lee (2001)
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and PersuasionJournal of Consumer Research, 28
Joel Huber (2004)
A Comment on Metacognitive Experiences and Consumer ChoiceJournal of Consumer Psychology, 14
Shi Zhang, Sanjay Sood (2002)
“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and AdultsJournal of Consumer Research, 29
A. Muthukrishnan, S. Ramaswami (1999)
Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection FrameworkJournal of Consumer Research, 26
S. Levy (1996)
Stalking the AmphisbaenaJournal of Consumer Research, 23
D. Maison, A. Greenwald, R. Bruin (2004)
Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and BehaviorJournal of Consumer Psychology, 14
Bernard Simonin, Julie Ruth (1998)
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand AttitudesJournal of Marketing Research, 35
P. Bottomley, S. Holden (2001)
Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight StudiesJournal of Marketing Research, 38
Joan Meyers-Levy, Alice Tybout (1997)
Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive ResourcesJournal of Consumer Research, 24
Joseph Priester, U. Dholakia, Monique Fleming (2004)
When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of ApplicabilityJournal of Consumer Research, 31
E. Higgins (2002)
How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision MakingJournal of Consumer Psychology, 12
Christina Brown, Aradhna Krishna (2004)
The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on ChoiceCognitive Social Science eJournal
G. Menon (1997)
Are the Parts Better than the Whole? The Effects of Decompositional Questions on Judgments of Frequent BehaviorsJournal of Marketing Research, 34
V. Folkes, V. Patrick (2003)
The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?Journal of Consumer Research, 30
Prashant Malaviya, J. Kisielius, B. Sternthal (1996)
The Effect of Type of Elaboration on Advertisement Processing and JudgmentJournal of Marketing Research, 33
Gregory Carpenter, Kent Nakamoto (1996)
Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover StrategiesJournal of Consumer Psychology, 5
Jaideep Sengupta, G. Fitzsimons (2000)
The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?Journal of Marketing Research, 37
P. West, Joel Huber, Kyeong Min (2004)
Altering experienced utility: The impact of story writing and self-referencing on preferencesJournal of Consumer Research, 31
C. Brendl, A. Markman, C. Messner, Arthur, B. Markman, J. Bettman, Amitava Chattopadhyay, P. Gollwitzer, Ryan Gossen, J. Irwin, Itamar Simonson, Hunt Stilwell, D. Chung, Billy Dilly, M. Heller, Mareike Messner, Joachim (2003)
The Devaluation Effect: Activating a Need Devalues Unrelated ObjectsJournal of Consumer Research, 29
Hans Baumgartner, M. Sujan, Dan Padgett (1997)
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall JudgmentsJournal of Marketing Research, 34
Sandra Milberg, C. Park, Michael Mccarthy (1997)
Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding StrategiesJournal of Consumer Psychology, 6
Lisa Bolton, Americus Reed (2004)
Sticky Priors: The Perseverance of Identity Effects on JudgmentJournal of Marketing Research, 41
V. Folkes, Shashi Matta (2004)
The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminantJournal of Consumer Research, 31
L. Kahle, Raymond Liu, G. Rose, Woo-sung Kim (2000)
Dialectical Thinking in Consumer Decision MakingJournal of Consumer Psychology, 9
V. Morwitz (1997)
It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing ResearchJournal of Consumer Psychology, 6
B. Shiv, Alexander Fedorikhin (1999)
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision MakingJournal of Consumer Research, 26
G. Fitzsimons, B. Shiv (2001)
Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision MakingJournal of Consumer Research, 28
Dena Cox, A. Cox (2001)
Communicating the Consequences of Early Detection: The Role of Evidence and FramingJournal of Marketing, 65
S. Ratneshwar, L. Barsalou, C. Pechmann, Melissa Moore (2001)
Goal-Derived Categories: The Role of Personal and Situational Goals in Category RepresentationsJournal of Consumer Psychology, 10
G. Bohner, Sabine Einwiller, H. Erb, Frank Siebler (2003)
When Small Means Comfortable: Relations between Product Attributes in Two-Sided AdvertisingJournal of Consumer Psychology, 13
G. Menon, Priya Raghubir (2003)
Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?Journal of Consumer Research, 30
Margaret Meloy (2000)
Mood-Driven Distortion of Product InformationJournal of Consumer Research, 27
B. Wansink, K. Ittersum (2003)
'Bottoms Up!' The Influence of Elongation on Pouring and Consumption VolumeJournal of Consumer Research, 30
Paul Miniard, M. Barone (1997)
The Case for Noncognitive Determinants of Attitude: A Critique of Fishbein and MiddlestadtJournal of Consumer Psychology, 6
S. Jain, S. Posavac (2001)
Prepurchase Attribute Verifiability, Source Credibility, and PersuasionJournal of Consumer Psychology, 11
L. Peracchio, Alice Tybout (1996)
The Moderating Role of Prior Knowledge in Schema-Based Product EvaluationJournal of Consumer Research, 23
M. Viswanathan, Terry Childers (1996)
Processing of Numerical and Verbal Product InformationJournal of Consumer Psychology, 5
S. Jain, Durairaj Maheswaran (2000)
Motivated Reasoning: A Depth-of-Processing PerspectiveJournal of Consumer Research, 26
N. Mandel, Eric Johnson (2006)
The Construction of Preference: When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices
N. Schwarz (1997)
Moods and Attitude Judgments: A Comment on Fishbein and MiddlestadtJournal of Consumer Psychology, 6
Rohini Ahluwalia (2002)
How Prevalent Is the Negativity Effect in Consumer EnvironmentsJournal of Consumer Research, 29
C. Haugtvedt (1997)
Beyond Fact or Artifact: An Assessment of Fishbein and Middlestadt's Perspectives on Attitude Change ProcessesJournal of Consumer Psychology, 6
B. Shiv, Julie Britton, J. Payne (2004)
Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed MessagesJournal of Consumer Research, 31
Patti Williams, G. Fitzsimons, Lauren Block (2004)
When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion AttemptsMicroeconomics: Decision-Making under Risk & Uncertainty eJournal
Jennifer Aaker (1999)
The Malleable Self: The Role of Self-Expression in PersuasionJournal of Marketing Research, 36
Shi Zhang, Frank Kardes, Maria Cronley (2002)
Comparative Advertising: Effects of Structural Alignability on Target Brand EvaluationsJournal of Consumer Psychology, 12
N. Mandel (2003)
Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-TakingJournal of Consumer Research, 30
T. Meyvis, Chris Janiszewski (2002)
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product InformationJournal of Consumer Research, 28
Rashmi Adaval (2003)
How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known BrandsJournal of Consumer Research, 30
Cumulative Index of Chapter Titles
P. Keller, I. Lipkus, B. Rimer (2002)
Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive MoodJournal of Consumer Research, 29
S. Mantel, Frank Kardes (1999)
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer PreferenceJournal of Consumer Research, 25
Rashmi Adaval (2001)
Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect- Inconsistent Product InformationJournal of Consumer Research, 28
C. Areni (2002)
The Proposition-Probability Model of Argument Structure and Message AcceptanceJournal of Consumer Research, 29
David Boush, Marian Friestad, G. Rose (1994)
Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser TacticsJournal of Consumer Research, 21
Margaret Campbell, Kevin Keller (2003)
Brand Familiarity and Advertising Repetition EffectsJournal of Consumer Research, 30
G. Fitzsimons, V. Morwitz (1996)
The Effect of Measuring Intent on Brand-Level Purchase BehaviorJournal of Consumer Research, 23
Lauren Block, P. Keller (1995)
When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related BehaviorJournal of Marketing Research, 32
Amna Kirmani, B. Shiv (1998)
Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant ElaborationJournal of Consumer Psychology, 7
Joseph Priester, John Godek, D. Nayakankuppum, Kiwan Park (2004)
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater ElaborationJournal of Consumer Psychology, 14
Gregory Carpenter, Rashi Glazer, Kent Nakamoto (1994)
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant AttributesJournal of Marketing Research, 31
Michel Pham, A. Muthukrishnan (2002)
Search and Alignment in Judgment Revision: Implications for Brand PositioningJournal of Marketing Research, 39
Rohini Ahluwalia, H. Unnava, R. Burnkrant (2001)
The Moderating Role of Commitment on the Spillover Effect of Marketing CommunicationsJournal of Marketing Research, 38
Michelle Roehm, B. Sternthal (2001)
The Moderating Effect of Knowledge and Resources on the Persuasive Impact of AnalogiesJournal of Consumer Research, 28
Anand Kumar, S. Krishnan (2004)
Memory Interference in Advertising: A Replication and ExtensionJournal of Consumer Research, 30
Jennifer Gregan-Paxton, Deborah John (1997)
Consumer Learning by Analogy: A Model of Internal Knowledge TransferJournal of Consumer Research, 24
A. Mitchell, Peter Dacin (1996)
The Assessment of Alternative Measures of Consumer ExpertiseJournal of Consumer Research, 23
M. Häfner (2004)
How Dissimilar Others May Still Resemble the Self: Assimilation and Contrast after Social ComparisonJournal of Consumer Psychology, 14
I. Levin, Aron Levin (2000)
Modeling the Role of Brand Alliances in the Assimilation of Product EvaluationsJournal of Consumer Psychology, 9
A. Notani (1998)
Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta-AnalysisJournal of Consumer Psychology, 7
Sankar Sen (1999)
The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand KnowledgeJournal of Consumer Psychology, 8
E. Cowley, A. Mitchell (2003)
The Moderating Effect of Product Knowledge on the Learning and Organization of Product InformationJournal of Consumer Research, 30
David Mick, Susan Fournier (1998)
Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping StrategiesJournal of Consumer Research, 25
Joydeep Srivastava, Priya Raghubir (2002)
Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense EstimatesJournal of Consumer Psychology, 12
Zeynep Gürhan‐Canli, Durairaj Maheswaran (1998)
The Effects of Extensions on Brand Name Dilution and EnhancementJournal of Marketing Research, 35
R. Baumeister (2002)
Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer BehaviorJournal of Consumer Research, 28
R. Belk, G. Ger, Søren Askegaard (2000)
The Missing Streetcar Named Desire
Val Larsen, David Luna, L. Peracchio (2004)
Points of View and Pieces of Time: A Taxonomy of Image AttributesJournal of Consumer Research, 31
Susan Broniarczyk, Andrew Gershoff (2003)
The Reciprocal Effects of Brand Equity and Trivial AttributesJournal of Marketing Research, 40
R. Wyer, T. Srull (1989)
Memory and Cognition in Its Social Context
Joan Meyers-Levy, Durairaj Maheswaran (2004)
Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing OccurJournal of Consumer Psychology, 14
W. Baker (2001)
The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice ContextsJournal of Consumer Psychology, 11
Priya Raghubir, Aradhna Krishna (1999)
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?Journal of Marketing Research, 36
G. Achenreiner, Deborah John (2003)
The Meaning of Brand Names to Children: A Developmental InvestigationJournal of Consumer Psychology, 13
H. Krishnan, Dipankar Chakravarti (1999)
Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic TemplateJournal of Consumer Psychology, 8
Jaideep Sengupta, G. Fitzsimons (2004)
The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing PredictionsJournal of Consumer Research, 31
Michel Pham (2004)
The Logic of FeelingBehavioral Marketing
Deborah John (1999)
Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of ResearchJournal of Consumer Research, 26
C. Joiner, B. Loken (1998)
The Inclusion Effect and Category-Based Induction: Theory and Application to Brand CategoriesJournal of Consumer Psychology, 7
Cynthia Huffman (1996)
Goal Change, Information Acquisition, and TransferJournal of Consumer Psychology, 5
P. West (1996)
Predicting Preferences: An Examination of Agent LearningJournal of Consumer Research, 23
Itamar Simonson, Z. Carmon, Ravi Dhar, Aimee Drolet, S. Nowlis (2001)
Consumer research: in search of identity.Annual review of psychology, 52
C. Yoon (1997)
Age Differences in Consumers' Processing Strategies: An Investigation of Moderating InfluencesJournal of Consumer Research, 24
Donnel Briley, R. Wyer (2002)
The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer DecisionsJournal of Consumer Research, 29
Angela Lee (2004)
The Prevalence of Metacognitive Routes to JudgmentJournal of Consumer Psychology, 14
P. Krishnamurthy, M. Sujan (1999)
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-ReferencingJournal of Consumer Research, 26
C. Russell (2002)
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and AttitudeJournal of Consumer Research, 29
Deborah John, B. Loken, C. Joiner (1998)
The Negative Impact of Extensions: Can Flagship Products be Diluted?Journal of Marketing, 62
Chris Janiszewski, T. Meyvis (2001)
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and JudgmentJournal of Consumer Research, 28
Terry Childers, J. Jass (2002)
All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer MemoryJournal of Consumer Psychology, 12
Rajagopal Raghunathan, J. Irwin (2001)
Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target ProductBehavioral & Experimental Finance
Angela Lee, B. Sternthal (1999)
The Effects of Positive Mood on Memory.Botanical Gazette
Michel Pham, Joel Cohen, John Pracejus, G. Hughes (2001)
Affect Monitoring and the Primacy of Feelings in JudgmentJournal of Consumer Research, 28
Ann Schlosser, S. Shavitt (2002)
Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your JudgmentsJournal of Consumer Research, 29
S. Law, Scott Hawkins, F. Craik (1998)
Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory DeficitsJournal of Consumer Research, 25
C. Park, S. Jun, Allan Shocker (1996)
Composite Branding Alliances: An Investigation of Extension and Feedback EffectsJournal of Marketing Research, 33
Amitav Chakravarti, Chris Janiszewski (2003)
The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase SituationsJournal of Consumer Research, 30
P. Briñol, R. Petty, Zakary Tormala (2004)
Self‐Validation of Cognitive Responses to AdvertisementsJournal of Consumer Research, 30
P. Herr, Christine Page (2004)
Asymmetric Association of Liking and Disliking Judgments: So What’s Not to Like?Journal of Consumer Research, 30
V. Morwitz, G. Fitzsimons (2004)
The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?Journal of Consumer Psychology, 14
Amitava Chattopadhyay, Robin Ritchie, D. Dahl, K. Shahin (2002)
Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast AdvertisingACR North American Advances, 29
Ying-Ching Lin, Chien-Huang Lin, Priya Raghubir (2003)
Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?Journal of Consumer Psychology, 13
Catherine Yeung, R. Wyer (2004)
Affect, Appraisal, and Consumer JudgmentBeh Mkt: Consumer Information Processing (e.g.
Ingrid Martin, D. Stewart (2001)
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand EquityJournal of Marketing Research, 38
L. Peracchio, Joan Meyers-Levy (1997)
Evaluating persuasion-enhancing techniques from a resource-matching perspectiveJournal of Consumer Research, 24
B. Weiner (2000)
Attributional Thoughts about Consumer BehaviorJournal of Consumer Research, 27
L. Buchanan, Carolyn Simmons, Barbara Bickart (1999)
Brand Equity Dilution: Retailer Display and Context Brand EffectsJournal of Marketing Research, 36
P. Keller, Lauren Block (1997)
Vividness Effects: A Resource-Matching PerspectiveJournal of Consumer Research, 24
C. Park, David Mothersbaugh, L. Feick (1994)
Consumer Knowledge AssessmentJournal of Consumer Research, 21
Anand Kumar (2000)
Interference Effects of Contextual Cues in Advertisements on Memory for Ad ContentJournal of Consumer Psychology, 9
S. Mantel, James Kellaris (2003)
Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and AvailableJournal of Consumer Research, 29
M. Morrin, M. Morrin, S. Ratneshwar (2003)
Does it Make Sense to Use Scents to Enhance Brand Memory?Journal of Marketing Research, 40
M. Barone, Paul Miniard, Jean Romeo (2000)
The Influence of Positive Mood on Brand Extension EvaluationsJournal of Consumer Research, 26
J. Lee (2000)
Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer BehaviorJournal of Consumer Psychology, 9
M. Viswanathan, Terry Childers (1999)
Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product CategoriesJournal of Marketing Research, 36
Joel Cohen, Eduardo Andrade (2004)
Affective Intuition and Task-Contingent Affect RegulationJournal of Consumer Research, 31
A. Chernev (2004)
Goal-Attribute Compatibility in Consumer ChoiceBehavioral Marketing
Pierre Chandon, V. Morwitz, W. Reinartz (2004)
The Short- and Long-Term Effects of Measuring Intent to RepurchaseJournal of Consumer Research, 31
G. Johar, Page Moreau, N. Schwarz (2003)
Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary AccessibilityJournal of Consumer Psychology, 13
This chapter reviews research on consumer psychology with emphasis on the topics of categorization, inferences, affect, and persuasion. The chapter reviews theory-based empirical research during the period 1994–2004. Research on categorization includes empirical research on brand categories, goals as organizing frameworks and motivational bases for judgments, and self-based processing. Research on inferences includes numerous types of inferences that are cognitively and/or experienced based. Research on affect includes the effects of mood on processing and cognitive and noncognitive bases for attitudes and intentions. Research on persuasion focuses heavily on the moderating role of elaboration and dual-process models, and includes research on attitude strength responses, advertising responses, and negative versus positive evaluative dimensions.
Annual Review of Psychology – Annual Reviews
Published: Jan 10, 2006
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.