Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 7-Day Trial for You or Your Team.

Learn More →

Implicit Priming of Alcohol Expectancy Memory Processes and Subsequent Drinking Behavior

Implicit Priming of Alcohol Expectancy Memory Processes and Subsequent Drinking Behavior Expectations about the effects of alcohol have been modeled as stored memories. This study tested the memory view for investigating the processes that influence drinking. Strategies taken from recent memory research were used to implicitly prime drinking. Consequent effects on consumption of a commercial nonalcoholic beer were measured. Participants were led to believe this beer contained alcohol. Eighty undergraduate women (n= 20 per cell) participated in 2, apparently unrelated, studies. A 2 × 2 factorial design simultaneously varied videotaped primes (bar setting or neutral video) with semantic primes (expectancy or neutral words). Women exposed to unobtrusive alcohol primes of either type drank significantly greater amounts (p< .001) of placebo beer, compared with women who received control primes. Hence, “automatic” memory processes can influence “alcohol” consumption and alcohol expectancies appear to function as does other memory content. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Experimental and Clinical Psychopharmacology American Psychological Association

Implicit Priming of Alcohol Expectancy Memory Processes and Subsequent Drinking Behavior

Loading next page...
 
/lp/american-psychological-association/implicit-priming-of-alcohol-expectancy-memory-processes-and-subsequent-ZLvqaMtFzT

References (57)

Publisher
American Psychological Association
Copyright
Copyright © 1995 American Psychological Association
ISSN
1064-1297
eISSN
1936-2293
DOI
10.1037/1064-1297.3.4.402
Publisher site
See Article on Publisher Site

Abstract

Expectations about the effects of alcohol have been modeled as stored memories. This study tested the memory view for investigating the processes that influence drinking. Strategies taken from recent memory research were used to implicitly prime drinking. Consequent effects on consumption of a commercial nonalcoholic beer were measured. Participants were led to believe this beer contained alcohol. Eighty undergraduate women (n= 20 per cell) participated in 2, apparently unrelated, studies. A 2 × 2 factorial design simultaneously varied videotaped primes (bar setting or neutral video) with semantic primes (expectancy or neutral words). Women exposed to unobtrusive alcohol primes of either type drank significantly greater amounts (p< .001) of placebo beer, compared with women who received control primes. Hence, “automatic” memory processes can influence “alcohol” consumption and alcohol expectancies appear to function as does other memory content.

Journal

Experimental and Clinical PsychopharmacologyAmerican Psychological Association

Published: Nov 1, 1995

There are no references for this article.