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In a world of rapid technological progress and changing competitive environments and market needs, firms must pay increasing attention to developing new, innovative products for sale in the domestic and international market–places. The activities comprising the new–product development process are largely under the control of management. Based on the author's investigation of the new product development process in UK manufacturing firms, this paper attempts to determine the impact of various elements of the firm's internal environment on the proficiency of product innovation management.
International Journal of Technology Management – Inderscience Publishers
Published: Jan 1, 1990
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