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Attitude and Attitude Change: The Social Judgment-Involvement Approach
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1995 MCB UP Ltd. All rights reserved.
- ISSN
- 0007-070X
- DOI
- 10.1108/00070709510085648
- Publisher site
- See Article on Publisher Site
Abstract
Presents empirical evidence in the context of grocery shopping to challenge the assumption that routine shopping is considered invariably to be a low‐involvement activity. Argues that certain situational factors may give rise to routine purchases becoming more involving than others and studies the case of stock‐out situations. Finds that there is some evidence to suggest that routine food shopping for many consumers can be highly involving at times.
Journal
British Food Journal – Emerald Publishing
Published: May 1, 1995
Keywords: Consumer behaviour; Grocery industry; Involvement; Shopping