Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/an-examination-of-web-usage-in-a-global-context-WhsANPQy0l
References (4)
-
10.1016/S0899-9007(99)00159-8
-
C. Gowthorpe, G. Flynn
Reporting on the Web: the state of the art -
J.A. Booker, S.C. Galbreath, R. Rand
Financial information and the WWW: current state of reporting practices -
Bruce McManis, Randy Ryker, Chris Cox (2001)
An Investigation of Web Usage for Investor RelationsJournal of Promotion Management, 6
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2001 MCB UP Ltd. All rights reserved.
- ISSN
- 0263-5577
- DOI
- 10.1108/02635570110410654
- Publisher site
- See Article on Publisher Site
Abstract
The Web has been a growing topic of interest since its introduction into the popular culture. This study examines the use of the Web by the Fortune Global 100 firms relative to the Fortune 100. It examines the firms' desire and ability to communicate to and with individuals and organizations interested in the firm. Each firm's site was reviewed for accessibility, content, and inquiry potential. The Fortune 100 seems to be slightly ahead of the Fortune Global 100 in terms of information content and interactivity but trail in the area of multiple language availability. All of the other criteria that were examined did not clearly favor either group.
Journal
Industrial Management & Data Systems – Emerald Publishing
Published: Dec 1, 2001
Keywords: Electronic commerce; Globalization