Access the full text.
Sign up today, get DeepDyve free for 14 days.
Deborah Compeau, C. Higgins (1995)
Computer Self-Efficacy: Development of a Measure and Initial TestMIS Q., 19
V. Venkatesh, Fred Davis (2000)
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field StudiesManagement Science, 46
A. Adam (2004)
Information Systems Research, 143
M. Fishbein, I. Ajzen (1977)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and ResearchContemporary Sociology, 6
V. Venkatesh, Michael Morris, Tracy Sykes, P. Ackerman (2004)
Individual Reactions to New Technologies in the Workplace: The Role of Gender as a Psychological ConstructJournal of Applied Social Psychology, 34
William Darley, Robert Smith (1995)
Gender differences in information processing strategies: An empirical test of the selectivityJournal of Advertising, 24
Charles Soukup (1999)
The Gendered Interactional Patterns of Computer-Mediated Chatrooms: A Critical Ethnographic StudyInf. Soc., 15
J. Balswick, Christine Avertt (1977)
Differences in Expressiveness: Gender, Interpersonal Orientation, and Perceived Parental Expressiveness as Contributing Factors.Journal of Marriage and Family, 39
J. Cassidy, R. Parke, Laura Butkovsky, J. Braungart (1992)
Family-peer connections: the roles of emotional expressiveness within the family and children's understanding of emotions.Child development, 63 3
A. Eagly, Linda Carli (1981)
Sex of researchers and sex-typed communications as determinants of sex differences in influenceability: A meta-analysis of social influence studiesPsychological Bulletin, 90
V. Nijs, M. Dekimpe, Jan-Benedict Steenkamps, Dominique Hanssens (2000)
The Category-Demand Effects of Price PromotionsInternational Marketing Review
M. Anandarajan, Claire Simmers, M. Igbaria (1998)
An exploratory investigation of the antecedents and impact of Internet usage: an individual perspectiveProceedings of the Thirty-First Hawaii International Conference on System Sciences, 4
V. Venkatesh, Michael Morris, P. Ackerman (2000)
A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes.Organizational behavior and human decision processes, 83 1
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
A. Townsend (2000)
Life in the Real-Time City: Mobile Telephones and Urban MetabolismJournal of Urban Technology, 7
S. Balasubramanian, R. Peterson, S. Jarvenpaa (2002)
Exploring the implications of m-commerce for markets and marketingJournal of the Academy of Marketing Science, 30
C. Dommeyer, Barbara Gross (2003)
What consumers know and what they do: An investigation of consumer knowledge, awareness, and use of privacy protection strategiesJournal of Interactive Marketing, 17
Rebecca Grinter, Margery Eldridge (2001)
Y Do Tngrs Luv 2 Txt Msg?
H. Kwon, L. Chidambaram (2000)
A test of the technology acceptance model: the case of cellular telephone adoptionProceedings of the 33rd Annual Hawaii International Conference on System Sciences
Catrin Larsson (2000)
En mobiltelefon är inte bara en mobil telefon
S. Hiltz, Kenneth Johnson (1990)
User satisfaction with computer-mediated communication systemsManagement Science, 36
Marylee Taylor, Judith Hall (1982)
Psychological androgyny: Theories, methods, and conclusions.Psychological Bulletin, 92
Ann Fogelgren-Pedersen, Christian Jelbo, K. Andersen (2003)
The Paradox of the Mobile Internet: Acceptance of Gadgets and Rejection of Innovations
Herbjørn Nysveen, Per Pedersen, Helge Thorbjørnsen (2005)
Intentions to use mobile services: Antecedents and cross-service comparisonsJournal of the Academy of Marketing Science, 33
C. Minton, J. Kagan, J. Levine (1971)
Maternal control and obedience in the two-year-old.Child Development, 42
E. Kasesniemi, P. Rautiainen (2002)
Mobile culture of children and teenagers in Finland
G. Chelune (1977)
Sex Differences, Repression-Sensitization, and Self-Disclosure: A Behavioral LookPsychological Reports, 40
P. Dabholkar, R. Bagozzi (2002)
An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factorsJournal of the Academy of Marketing Science, 30
R. Watson, L. Pitt, P. Berthon, G. Zinkhan (2002)
U-commerce: Expanding the universe of marketingJournal of the Academy of Marketing Science, 30
Louis Leung, R. Wei (2000)
More Than Just Talk on the Move: Uses and Gratifications of the Cellular PhoneJournalism & Mass Communication Quarterly, 77
Fred Davis, R. Bagozzi, P. Warshaw (1989)
User Acceptance of Computer Technology: A Comparison of Two Theoretical ModelsManagement Science, 35
E. Vliert, van de (1998)
Masculinity and femininity
Banwari Mittal (1994)
A Study of the Concept of Affective Choice Mode For Consumer DecisionsACR North American Advances, 21
J. Hair (1972)
Multivariate data analysisInternational Statistical Review, 40
Anol Bhattacherjee (2000)
Acceptance of e-commerce services: the case of electronic brokeragesIEEE Trans. Syst. Man Cybern. Part A, 30
J. Webster, Joseph Martocchio (1992)
Microcomputer playfulness: development of a measure with workplace implicationsManagement Information Systems Quarterly, 16
J. Spence, R. Helmreich (1980)
Masculine Instrumentality and Feminine Expressiveness: Their Relationships with Sex Role Attitudes and BehaviorsPsychology of Women Quarterly, 5
D. Bendall-Lyon, T. Powers (2002)
The impact of gender differences on change in satisfaction over timeJournal of Consumer Marketing, 19
L. Moutinho, M. Goode (1995)
Gender Effects to the Formation of Overall Product SatisfactionJournal of International Consumer Marketing, 8
Kieran Mathieson (1991)
Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned BehaviorInf. Syst. Res., 2
Fred Davis (1989)
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information TechnologyMIS Q., 13
V. Venkatesh (2000)
Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance ModelInf. Syst. Res., 11
Louis Leung, R. Wei (1998)
The gratifications of pager use: sociability, information-seeking, entertainment, utility, and fashion and statusTelematics Informatics, 15
M. Koufaris, A. Kambil, P. Labarbera (2001)
Consumer Behavior in Web-Based Commerce: An Empirical StudyInternational Journal of Electronic Commerce, 6
Fred Davis, R. Bagozzi, P. Warshaw (1992)
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1Journal of Applied Social Psychology, 22
N. Klein, M. Yadav (1989)
Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision MakingJournal of Consumer Research, 15
V. Venkatesh (1999)
Creation of Favorable User Perceptions: Exploring the Role of Intrinsic MotivationMechanical Engineering eJournal
B. Mckercher, H. Cros (2002)
Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management
Louis Leung (2001)
College Student Motives for Chatting on ICQNew Media & Society, 3
Thompson Teo, V. Lim (1997)
Usage Patterns and Perceptions of the Internet: The Gender GapEquality, Diversity and Inclusion, 16
Zizi Papacharissi, A. Rubin (2000)
Predictors of Internet UseJournal of Broadcasting & Electronic Media, 44
Lori Wolin (2003)
Gender Issues in AdvertisingJournal of Advertising Research, 43
V. Venkatesh, Michael Morris (2000)
Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage BehaviorWGSRN: Gender Equality
Shirley Taylor, P. Todd (1995)
Assessing IT usage: the role of prior experienceManagement Information Systems Quarterly, 19
R. Carlson (1970)
Sex differences in ego functioning: exploratory studies of agency and communion.Journal of consulting and clinical psychology, 37 2
I. Ajzen (1985)
From Intentions to Actions: A Theory of Planned Behavior
Ritu Agarwal, Elena Karahanna (2000)
Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology UsageMIS Q., 24
Joachim Höflich, P. Rössler (2001)
Mobile schriftliche Kommunikation oder: E-Mail für das Handy. Die Bedeutung elektronischer Kurznachrichten (Short Message Service) am Beispiel jugendlicher Handynutzer, 49
Berit Skog (2002)
Mobiles and the Norwegian teen: identity, gender and class
D. Gefen, D. Straub (1997)
Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance ModelMIS Q., 21
Purpose – In this article the authors aim to investigate the moderating effects of gender in explaining intention to use mobile chat services. Design/methodology/approach – An extended adoption model based on the technology acceptance model and theory of reasoned action is applied for pin‐pointing the antecedents of intention to use mobile chat services and for revealing cross‐gender differences. The hypotheses are tested on data from a survey of 684 users of mobile chat services. Findings – The study results suggest that social norms and intrinsic motives such as enjoyment are important determinants of intention to use among female users, whereas extrinsic motives such as usefulness and – somewhat surprisingly – expressiveness are key drivers among men. Research limitations/implications – The findings put renewed focus on non‐utilitarian motives and illuminate the role of gender in technology adoption. Practical implications – The cross‐gender differences observed give several guidelines for mobile service developers and marketers in how to accommodate female versus male users. Originality/value – The paper provides important and new insights both into mobile services adoption and into gender as an important segmentation variable in marketing.
Journal of Consumer Marketing – Emerald Publishing
Published: Aug 1, 2005
Keywords: Mobile communication systems; User studies; Gender; Market segmentation
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.