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The influence of firm behavior on purchase intention: do consumers really care about business ethics?

The influence of firm behavior on purchase intention: do consumers really care about business... Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

The influence of firm behavior on purchase intention: do consumers really care about business ethics?

Journal of Consumer Marketing , Volume 14 (6): 12 – Dec 1, 1997

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References (24)

Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363769710185999
Publisher site
See Article on Publisher Site

Abstract

Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Dec 1, 1997

Keywords: Ethics; Codes of practice; Consumer behaviour; Corporate image

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