Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Observations on the present and future of mass customization

Observations on the present and future of mass customization A demanding task for many companies today is that of learning to regard customers as individuals, of proactively developing products and services according to the individual customer preferences, and of subsequently producing and distributing these offerings. Over the last decade, mass customization has emerged as an effective approach for tackling precisely this task. In this paper, I discuss the background of mass customization and the elements of this strategy. I will then comment on the implementation of mass customization in practice. I will end with a brief discussion of alternative strategies in this domain, namely personalization and matching services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Flexible Services and Manufacturing Journal Springer Journals

Observations on the present and future of mass customization

Loading next page...
 
/lp/springer-journals/observations-on-the-present-and-future-of-mass-customization-QshDdtmIu6

References (9)

Publisher
Springer Journals
Copyright
Copyright © 2008 by Springer Science+Business Media, LLC
Subject
Engineering; Manufacturing, Machines, Tools; Operations Management; Operation Research/Decision Theory
ISSN
1936-6582
eISSN
1572-9370
DOI
10.1007/s10696-008-9042-z
Publisher site
See Article on Publisher Site

Abstract

A demanding task for many companies today is that of learning to regard customers as individuals, of proactively developing products and services according to the individual customer preferences, and of subsequently producing and distributing these offerings. Over the last decade, mass customization has emerged as an effective approach for tackling precisely this task. In this paper, I discuss the background of mass customization and the elements of this strategy. I will then comment on the implementation of mass customization in practice. I will end with a brief discussion of alternative strategies in this domain, namely personalization and matching services.

Journal

Flexible Services and Manufacturing JournalSpringer Journals

Published: Apr 2, 2008

There are no references for this article.