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Export venture flexibility: its antecedents and effects on performance

Export venture flexibility: its antecedents and effects on performance In spite of the normative appeal of flexibility, the concept has rarely been considered from a strategic marketing perspective. Without being market focused, flexibility will not result in superior value creation and a sustainable competitive advantage. In the light of the above shortcomings, this study examined a firm’s flexibility with reference to specific export venture markets . Based upon the export channel marketing literature, this study identified additional previously unexplored antecedents of flexibility. The empirical evidences of 222 export venture cases showed reasonable support for the proposed model. In addition, this study brought clear evidence demonstrating the positive effect of flexibility on performance in the corresponding export venture markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Trade and Global Markets Inderscience Publishers

Export venture flexibility: its antecedents and effects on performance

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References (45)

Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1742-7541
eISSN
1742-755X
DOI
10.1504/IJTGM.2013.053001
Publisher site
See Article on Publisher Site

Abstract

In spite of the normative appeal of flexibility, the concept has rarely been considered from a strategic marketing perspective. Without being market focused, flexibility will not result in superior value creation and a sustainable competitive advantage. In the light of the above shortcomings, this study examined a firm’s flexibility with reference to specific export venture markets . Based upon the export channel marketing literature, this study identified additional previously unexplored antecedents of flexibility. The empirical evidences of 222 export venture cases showed reasonable support for the proposed model. In addition, this study brought clear evidence demonstrating the positive effect of flexibility on performance in the corresponding export venture markets.

Journal

International Journal of Trade and Global MarketsInderscience Publishers

Published: Jan 1, 2013

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