Access the full text.
Sign up today, get DeepDyve free for 14 days.
R. Kanter (1983)
The Change Masters
C. Lovelock
Why marketing management needs to be different for services
Y. Cheng, W. Tam (1997)
Multi‐models of quality in educationQuality Assurance in Education, 5
P. Kotler (1974)
Marketing for nonprofit organizations
B.H Booms, J Nyquist
Analysing the customer/firm communication component of the services marketing mix
G. Soutar, M. Mcneil (1996)
Measuring service quality in a tertiary institutionJournal of Educational Administration, 34
C Lovelock
Product Plus: How Product Plus Service Equals Competitive Advantage
D Palihawadana
Modelling student evaluation in marketing education
J. Thurgood
Active Listening – A Social Work Perspective
M. Bitner (1990)
Evaluating service encounters: The effects of physical surroundings and employee responses.Journal of Marketing, 54
A. Parasuraman, L. Berry, V. Zeithaml (1991)
Refinement and reassessment of the SERVQUAL scale.Journal of Retailing
J Bateson
Why we need services marketing
A. Parasuraman, V. Zeithaml, L. Berry (1988)
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.Journal of Retailing, 64
C. Gronroos (1978)
A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 12
J.S Oakland
Total Quality Management
R. Varey (1993)
The Course for Higher EducationManaging Service Quality, 3
P. Kotler (1974)
Atmospherics as a Marketing ToolJournal of Retailing, 49
F. Buttle (1996)
SERVQUAL: review, critique, research agendaEuropean Journal of Marketing, 30
Richard Normann (1984)
Service management: Strategy and leadership in service businesses
B.M Oldfield
Student perceptions of elements of the higher education experience
C. Grönroos
A service‐oriented approach to the marketing of services
Peter Cuthbert (1996)
Managing service quality in HE: is SERVQUAL the answer? Part 2Managing Service Quality, 6
B. Davies, S. Baron, T. Gear, Martin Read (1999)
Measuring and managing service qualityMarketing Intelligence & Planning, 17
Ian Clarke, R. Schmidt (1995)
Beyond the servicescape: The experience of placeJournal of Retailing and Consumer Services, 2
A. Athiyaman (1997)
Linking student satisfaction and service quality perceptions: the case of university educationEuropean Journal of Marketing, 31
J. Cronin, Steven Taylor (1992)
Measuring Service Quality: A Reexamination and ExtensionJournal of Marketing, 56
HMSO
Asking Your Users: How to Improve Services through Consulting Your Consumers
Gerard McElwee, T. Redman (1993)
Upward Appraisal in Practice: An Illustrative Example Using the Qualed ModelJournal of Education and Training, 35
M. Bitner (1992)
Servicescapes: The Impact of Physical Surroundings on Customers and Employees:Journal of Marketing, 56
Frances Hill (1995)
Managing service quality in higher education: the role of the student as primary consumerQuality Assurance in Education, 3
G. Shostack (1977)
Breaking Free from Product MarketingJournal of Marketing, 41
M. Bitner, B. Booms, M. Tetreault (1990)
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents:Journal of Marketing, 54
Mantz Yorke (1992)
Quality in Higher Education: A Conceptualisation and Some Observations on the Implementation of a Sectoral Quality SystemJournal of Further and Higher Education, 16
T. Bourner (1998)
More knowledge, new knowledge: the impact on education and trainingJournal of Education and Training, 40
M. Solomon, Carol Surprenant, John Czepiel, Evelyn Gutman (1985)
A role theory perspective on dyadic interactions: The service encounter.Journal of Marketing, 49
C. Bell, R. Zemke, D. Zielinski (1992)
Managing Knock Your Socks Off Service
L. Berry, V. Zeithaml, A. Parasuraman (1985)
Quality counts in services, tooBusiness Horizons, 28
P. Kotler, K. Fox (1995)
Strategic Marketing for Educational Institutions
A. Palmer
Principles of Service Marketing
Kirk Wakefield, Jeffrey Blodgett (1994)
The Importance of Servicescapes in Leisure Service SettingsJournal of Services Marketing, 8
V. Zeithaml, A. Parasuraman, L. Berry (1990)
Delivering quality service : balancing customer perceptions and expectations
L.L. Berry
Perspectives on the reality of services in theory
R. Gardner
In care and involved
Student perceptions of service quality in higher education, particularly of the elements not directly involved with content and delivery of course units, are researched using a performance‐only adaptation of the SERVQUAL research instrument. A principal components factor analysis performed on data collected from a sample of 333 undergraduate business and management students suggests that students’ perceived service quality has three dimensions: “requisite elements”, which are essential to enable students to fulfil their study obligations; “acceptable elements”, which are desirable but not essential to students; and “functional elements”, which are of a practical or utilitarian nature. A comparison of perceptions of service quality between first and final year students suggests that perceptions of service quality elements change over a period of study, with “acceptable elements” having increasing importance. Implications for course management teams are discussed, and suggestions for further research are made.
Quality Assurance in Education – Emerald Publishing
Published: Jun 1, 2000
Keywords: Service quality; Higher education; Consumer attitudes
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.