Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/wiley/cross-cultural-generalizability-of-a-scale-for-profiling-consumers-Nf0pytr1KG
References (19)
-
R. Netemeyer, S. Durvasula, D. Lichtenstein (1991)
A Cross-National Assessment of the Reliability and Validity of the CETSCALE:Journal of Marketing Research, 28
-
Chol Lee, R. Green (1991)
Cross-Cultural Examination of the Fishbein Behavioral Intentions ModelJournal of International Business Studies, 22
-
Westbrook Westbrook, Black Black (1985)
A Motivation‐Based Shopper TypologyThe Journal of Retailing, 61
-
R. Green, Phillip White (1976)
Methodological Considerations in Cross-National Consumer ResearchJournal of International Business Studies, 7
-
G. Albaum, R. Peterson (1984)
Empirical Research in International Marketing: 1976–1982Journal of International Business Studies, 15
-
Jeanne Hafstrom, J. Chae, Young-Sook Chung (1992)
Consumer Decision-Making Styles: Comparison Between United States and Korean Young ConsumersJournal of Consumer Affairs, 26
-
D. Gerbing, James Anderson (1988)
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentJournal of Marketing Research, 25
-
Lysonski Lysonski, Pollay Pollay (1990)
Advertising Sexism is Forgiven, But Not Forgotten: Historical and Cross‐Cultural Differences in Criticism and Purchase Boycott IntentionsInternational Journal of Advertising, 9
-
Hui Hui, Harry Harry, Triandis Triandis (1985)
Measurement in Cross‐Cultural Psychology: A Review and Comparison of StrategiesJournal of Cross-Cultural Psychology, 16
-
J. Andrews, Steven Lysonski, S. Durvasula (1991)
Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and PractitionersJournal of Advertising, 20
-
J. Lastovicka (1982)
On the Validation of Lifestyle Traits: A Review and IllustrationJournal of Marketing Research, 19
-
E. Sproles, George Sproles (1990)
Consumer Decision‐Making Styles as a Function of Individual Learning StylesJournal of Consumer Affairs, 24
-
Moschis Moschis (1976)
Shopping Orientations and Consumer Uses of InformationJournal of Retailing, 52
-
George Sproles, Elizabeth Kendall (1986)
A methodology for profiling consumers' decision-making stylesJournal of Consumer Affairs, 20
-
B. Calder, L. Phillips, Alice Tybout (1981)
Designing Research for ApplicationJournal of Consumer Research, 8
-
R. Parameswaran, Attila Yaprak (1987)
A Cross-National Comparison of Consumer Research MeasuresJournal of International Business Studies, 18
-
Steven Lysonski, R. Pollay (1990)
Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott IntentionsInternational Journal of Advertising, 9
-
C. Hui, H. Triandis (1985)
Measurement in Cross-Cultural PsychologyJournal of Cross-Cultural Psychology, 16
-
Darden Darden, Ashton Ashton (1974)
Psychographic Profiles of Patronage Preference GroupsJournal of Retailing, 50
- Publisher
- Wiley
- Copyright
- Copyright © 1993 Wiley Subscription Services, Inc., A Wiley Company
- ISSN
- 0022-0078
- eISSN
- 1745-6606
- DOI
- 10.1111/j.1745-6606.1993.tb00737.x
- Publisher site
- See Article on Publisher Site
Abstract
Most studies that have developed and validated models and instruments in consumer affairs research have used U.S. samples. As a result, their cross‐cultural generalizability remains unknown. This study reports a cross‐cultural examination of a scale for profiling consumers' decision‐making styles using a New Zealand sample. Examination of the scale's psychometric properties (i.e., dimensionality and reliability) offers general support for the scale's applicability to a different culture. Some differences were detected, however. The paper concludes with a discussion of these differences and the implications of the findings.
Journal
Journal of Consumer Affairs – Wiley
Published: Jun 1, 1993