Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/wiley/an-interim-report-on-measuring-product-development-success-and-failure-MnR29lTmRy
References (50)
-
Hopkins Hopkins (May, 1981)
New product winners and losersResearch Management, 24
-
Calantone Calantone, Cooper Cooper (Spring, 1981)
New product scenarios: Prospects for successJournal of Marketing, 45
-
Page Page
Benchmarking new product development in North America: Practices and performanceJournal of Product Innovation Management
-
Edgett Edgett, Shipley Shipley, Forbes Forbes (October, 1990)
Japanese and British companies compared: Contributing factors to success and failure in new product development1990 PDMA Proceedings, 9
-
Rubinstein Rubinstein (May, 1976)
Factors influencing innovation success at the project levelResearch Management
-
Johne Johne (December, 1984)
How experienced product innovators organizeJournal of Product Innovation Management, 2
-
Dougherty Dougherty (1990)
Understanding new markets for new productsStrategic Management Journal, 11
-
Teubel Teubel (1976)
Performance in the Israeli electronics industry: A case study of biomedical instrumentationResearch Policy
-
Kolodny Kolodny (September, 1980)
Matrix organization designs and new product successResearch Management, 23
-
Griffin Griffin (September, 1992)
Evaluating QFD's use in U.S. firms as a process for developing productsProduct Innovation Management, 9
-
Hise Hise (1990)
Marketing/R&D interaction in new product development: Implications for new product success ratesJournal of Product Innovation Management, 7
-
Crawford Crawford (September, 1979)
New product failure rates—facts and fallaciesResearch Management, 22
-
Souder Souder, Chakrabarti Chakrabarti (November, 1978)
The R&D/marketing interface: Results from an empirical study of innovation projectsIEEE Transactions on Engineering Management, 25
-
Ancona Ancona, Caldwell Caldwell (1991)
Cross‐Functional Teams: Blessing or Curse for New Product DevelopmentMIT Management
-
Cooper Cooper (1984)
The performance impact of product innovation strategiesEuropean Journal of Marketing, 18
-
Dwyer Dwyer, Mellor Mellor (March, 1991)
Organizational environment, new product process activities, and project outcomesJournal of Product Innovation Management, 8
-
Hopkins Hopkins, Bailey Bailey (June, 1971)
New product pressuresThe Conference Board Record
-
Angelus Angelus (March 24, 1969)
Why do most new products fail?Advertising Age
-
Cooper Cooper (1983)
The impact of new product strategiesIndustrial Marketing Management, 12
-
Cooper Cooper (1985)
New product performance and product innovation strategiesResearch Management
-
Plant Plant (January, 1971)
Maximizing new product dollarsIndustrial Research
-
Rothwell Rothwell (November, 1974)
SAPPHO updated: Project SAPPHO phase IIResearch Policy
-
Clauser Clauser (March, 1980)
New product success rate—one out of threeResearch Management, 23
-
Cooper Cooper, Brentani Brentani (June, 1991)
New industrial financial services: What distinguishes the winnersJournal of Product Innovation Management, 8
-
Abrams Abrams (April 22, 1974)
Why new products failAdvertising Age
-
Cooper Cooper (1984)
New product strategies: What distinguishes the top performersJournal of Product Innovation Management, 2
-
Kleinschmidt Kleinschmidt, Cooper Cooper (December, 1991)
The impact of product innovativeness on performanceJournal of Product Innovation Management, 8
-
Kaplan Kaplan, Norton Norton (JanuaryFebruary, 1992)
The balanced scorecard—measures that drive performanceHarvard Business Review
-
Cooper Cooper (1979)
The dimensions of industrial product success and failureJournal of Marketing, 43
-
Cooper Cooper (1984)
How new product strategies impact on performanceJournal of Product Innovation Management, 1
-
Yoon Yoon, Lilien Lilien (September, 1985)
New industrial product performance: The effect of market characteristics and strategyJournal of Product Innovation Management, 2
-
Cooper Cooper, Kleinschmidt Kleinschmidt (1991)
New product processes at leading industrial firmsIndustrial Marketing Management, 20
-
Davis Davis (May 1988)
New product success and failure: Three case studiesIndustrial Marketing Management, 17
-
Myers Myers, Sweezy Sweezy (1976)
Why innovations failInnovation/ Technology Review
-
Cooper Cooper (1985)
Selecting winning new product projects: Using the NewProd SystemJournal of Product Innovation Management, 2
-
Mansfield Mansfield, Wagner Wagner (April, 1975)
Organizational and strategic factors associated with probabilities of success in industrial R&DJournal of Business
-
Cooper Cooper, Kleinschmidt Kleinschmidt (1985)
An investigation into the new product process: Steps, deficiencies and impactJournal of Product Innovation Management, 3
-
Johne Johne, Snelson Snelson (1988)
Success factors in product innovation: A selective review of the literatureJournal of Product Innovation Management, 5
-
Cooper Cooper (July, 1982)
New product success in industrial firmsIndustrial Marketing Management, 11
-
Cooper Cooper (1985)
Overall corporate strategies for new product programsIndustrial Marketing Management, 14
-
Cochran Cochran, Thompson Thompson (October, 1964)
Why new products failThe National Industrial Conference Board Record
-
Cooper Cooper (1985)
Industrial firms' new product strategiesJournal of Business Research, 13
-
McDonough McDonough, Leifer Leifer (1985)
Effective control of new product projects: The interaction of organizational culture and project leadershipJournal of Product Innovation Management, 3
-
House House, Price Price (JanuaryFebruary, 1991)
The return map: Tracking product teamsHarvard Business Review
-
Griffin Griffin (March, 1992)
Metrics for measuring new product development cycle timesJournal of Product Innovation Management, 10
-
Griffin Griffin, Hauser Hauser (Winter, 1993)
The voice of the customerMarketing Science
-
Roberts Roberts, Burke Burke (May, 1974)
Six new products—What made them successful?Research Management
-
Crawford Crawford (1971)
Marketing research and the new product failure rateJournal of Marketing, 41
-
Cooper Cooper (1980)
Project new product: Factors in new product successEuropean Journal of Marketing, 14
-
Cooper Cooper, Kleinschmidt Kleinschmidt (September, 1987)
New products: What separates winners from losers?Journal of Product Innovation Management, 4
- Publisher
- Wiley
- Copyright
- © 1993 Elsevier Science Publishing Co., Inc.
- ISSN
- 0737-6782
- eISSN
- 1540-5885
- DOI
- 10.1111/1540-5885.1040291
- Publisher site
- See Article on Publisher Site
Abstract
This article represents findings of a PDMA task force studying measures of product development success and failure. This investigation sought to identify all currently used measures, organize them into categories of similar measures that perform roughly the same function, and contrast the measures used by academics and companies to evaluate new product development performance. The authors compared the measures used in over seventy‐five published studies of new product development to those surveyed companies say they use. The concept of product development success has many dimensions and each may be measured in a variety of ways. Firms generally use about four measures from two different categories in determining product development success. Academics and managers tend to focus on rather different sets of product development success/failure measures. Academics tend to investigate product development performance at the firm level, whereas managers currently measure, and indicate that they want to understand more completely, individual product success.
Journal
The Journal of Product Innovation Management – Wiley
Published: Sep 1, 1993