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How important are ethics and social responsibility? ‐ A multinational study of marketing professionals

How important are ethics and social responsibility? ‐ A multinational study of marketing... States that in the present era of global marketing, as more companies enter international markets, ethical problems are likely to increase. As companies and their managers deal with their counterparts in different countries, there is a need to understand the latter's ethical decision-making processes. Divergence in ethical behavior and attitudes of marketing professionals across cultures can be explained by, among other variables, differences in perceptions regarding the importance of ethics and social responsibility in achieving organizational effectiveness. This study investigates the variation in those perceptions among marketing professionals from Australia, Malaysia, South Africa, and the USA. The variation is explained by country differences (cultural differences, differences in the economic environment, and differences in legal/political environment), organizational ethical climate, and selected demographic characteristics of the marketer (gender and age). http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

How important are ethics and social responsibility? ‐ A multinational study of marketing professionals

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References (44)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560110363382
Publisher site
See Article on Publisher Site

Abstract

States that in the present era of global marketing, as more companies enter international markets, ethical problems are likely to increase. As companies and their managers deal with their counterparts in different countries, there is a need to understand the latter's ethical decision-making processes. Divergence in ethical behavior and attitudes of marketing professionals across cultures can be explained by, among other variables, differences in perceptions regarding the importance of ethics and social responsibility in achieving organizational effectiveness. This study investigates the variation in those perceptions among marketing professionals from Australia, Malaysia, South Africa, and the USA. The variation is explained by country differences (cultural differences, differences in the economic environment, and differences in legal/political environment), organizational ethical climate, and selected demographic characteristics of the marketer (gender and age).

Journal

European Journal of Marketing – Emerald Publishing

Published: Feb 1, 2001

Keywords: International marketing; Ethics; Social responsibility; National cultures; Consumer behaviour

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