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P. Feyerabend
Against Method
S. Hayes (1986)
THE CASE OF THE SILENT DOG—VERBAL REPORTS AND THE ANALYSIS OF RULES: A REVIEW OF ERICSSON AND SIMON'S PROTOCOL ANALYSIS: VERBAL REPORTS AS DATA1Journal of the Experimental Analysis of Behavior, 45
B. Skinner (1969)
Contingencies of reinforcement : a theoretical analysis
G. Foxall (1998)
Radical behaviorist interpretation: Generating and evaluating an account of consumer behaviorThe Behavior Analyst, 21
D.C Dennett
Darwin’s Dangerous Idea: Evolution and the Meanings of Life
S. Hayes (1989)
Rule-governed behavior : cognition, contingencies, and instructional control
R.S. Wyer, T.K Srull
Handbook of Social Cognition: Volume 1. Basic Processes
B. Baars (1986)
The Cognitive Revolution in Psychology
S.C Hayes
The case of the silent dog – verbal reports and the analysis of rules
B. Schwartz, H. Lacey (1988)
What Applied Studies Of Human Operant Conditioning Tell Us About Humans And About Conditioning
H. Kassarjian, T. Robertson (1973)
Perspectives in consumer behavior
S. Hayes, L. Hayes (1992)
Verbal relations and the evolution of behavior analysis.American Psychologist, 47
A. Ehrenberg (1996)
Towards an Integrated Theory of Consumer BehaviourInternational Journal of Market Research, 38
S. Hayes, L. Hayes, H. Reese, T. Sarbin (1993)
Varieties of Scientific Contextualism
G. Foxall (1997)
The emotional texture of consumer environments: A systematic approach to atmosphericsJournal of Economic Psychology, 18
S. Hayes (1994)
Relational frame theory: A functional approach to verbal events.
T. Kuhn (1964)
The Structure of Scientific Revolutions.The Philosophical Quarterly, 14
P Feyerabend
Consolations for the specialist
S.C Hayes, L.J Hayes, M Sato, K Ono
Behavior Analysis of Language and Cognition
D. Dennett (1995)
Darwin's Dangerous Idea
G. Foxall (1997)
Marketing Psychology: The Paradigm in the Wings
G. Foxall (1995)
Consumers in Context: The BPM Research Program
S. Hayes, A. Brownstein, R. Zettle, R. Zettle, I. Rosenfarb, Z. Korn (1986)
Rule-governed behavior and sensitivity to changing consequences of responding.Journal of the experimental analysis of behavior, 45 3
P. Feyerabend (1970)
Criticism and the Growth of Knowledge: Consolations for the Specialist
G. Foxall (1995)
Science and interpretation in consumer research: a radical behaviourist perspectiveEuropean Journal of Marketing, 29
A. Ehrenberg (1966)
LAWS IN MARKETING: A TAIL-PIECE*Journal of The Royal Statistical Society Series C-applied Statistics, 15
T. Leahey (1991)
A History of Modern Psychology
D. Dennett (1983)
Intentional systems in cognitive ethology: The “Panglossian paradigm” defendedBehavioral and Brain Sciences, 6
G. Foxall (1999)
The Contextual StancePhilosophical Psychology, 12
D. Dennett (1987)
The Intentional Stance.
S. Hayes, L. Hayes (1989)
The verbal action of the listener as a basis for rule-governance.
G. Foxall (1998)
Intention versus Context in Consumer PsychologyJournal of Marketing Management, 14
S.C Hayes, L.J Hayes
Understanding Verbal Relations
R. Scruton
Modern Philosophy
R.B Bechtel
Environment and Behavior
Richard Webster (1996)
Why Freud Was Wrong: Sin, Science and Psychoanalysis
M. Lambkin (1997)
European perspectives on consumer behaviour
G. Foxall (1990)
Consumer Psychology in Behavioural Perspective
The nature of interpretive consumer research is examined within the context of the contribution to the growth of knowledge played by the proliferation of tenaciously-held rival theories. Dennett's intentional stance is contrasted with a contextual stance in which behaviour is controlled by a learning history composed of reinforcing and punishing consequences of similar behaviour previously enacted in similar circumstances. The benefits of this stance are the encouragement of counter hypotheses to intentionality, and the generation of novel data which would otherwise not be available.
European Journal of Marketing – Emerald Publishing
Published: Aug 1, 2000
Keywords: Consumer marketing; Marketing theory
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