Access the full text.
Sign up today, get DeepDyve free for 14 days.
G. Gorn (1982)
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach:Journal of Marketing, 46
R. Lazarus (1982)
Thoughts on the relations between emotion and cognition.American Psychologist, 37
R. Buck (1976)
Human motivation and emotion
Schlinger Schlinger (1979)
A profile of responses to commercialsJournal of Advertising Research, 19
D. Tucker (1981)
Lateral brain function, emotion, and conceptualization.Psychological bulletin, 89 1
R. Reisenzein (1983)
The Schachter theory of emotion: two decades later.Psychological bulletin, 94 2
Flemming Hansen, N. Lundsgaard (1982)
A Comparison of Alternative Measures of Individual Differences in Brain LateralizationACR North American Advances
Flemming Hansen (1981)
Hemispheral Lateralization: Implications for Understanding Consumer BehaviorJournal of Consumer Research, 8
J. Bettman (1982)
A Functional Analysis of the Role of Overall Evaluation of Alternatives in Choice ProcessesACR North American Advances
R. Zajonc (1980)
Feeling and thinking : Preferences need no inferencesAmerican Psychologist, 35
Katz Katz (1983)
Point of view: A critique of split‐brain theoryJournal of Advertisinp Research, 23
R. Lazarus, A. Kanner, S. Folkman (1980)
EMOTIONS: A COGNITIVE–PHENOMENOLOGICAL ANALYSIS
A. Jersild, M. Reymert (1929)
Feelings and Emotions.The Journal of Philosophy, 26
M. Holbrook (1983)
Product Imagery and the Illusion of Reality: Some Insights From Consumer EstheticsACR North American Advances
Terence Shimp (1981)
Attitude toward the AD as a Mediator of Consumer Brand ChoiceJournal of Advertising, 10
J. Bradshaw, N. Nettleton (1981)
The nature of hemispheric specialization: Why should there be a single principle?Behavioral and Brain Sciences, 4
Weinstein Weinstein (1979)
Brain wave analysis for evaluation of tv commercials and print ads are no longer science fictionMarketing Review, 34
J. Averill (1980)
A CONSTRUCTIVIST VIEW OF EMOTION
Weinstein Weinstein, Appel Appel, Weinstein Weinstein (1980)
Brain‐activity responses to magazine and television advertisingJournal of Advertising Research, 20
P. Kleinginna, A. Kleinginna (1981)
A categorized list of emotion definitions, with suggestions for a consensual definitionMotivation and Emotion, 5
Pierre Martineau, J. Carrió (1957)
Motivation in advertising
Vaughn Vaughn (1980)
How advertising works: A planning modelJournal of Advertising Research, 20
Eleanor Daly, W. Lancee, J. Polivy (1983)
A conical model for the taxonomy of emotional experience.Journal of Personality and Social Psychology, 45
Zinkham Zinkham, Gelb Gelb, Martin Martin (1983)
The cloze procedureJournal of Advertising Research, 23
R. Plutchik (1980)
Emotion, a psychoevolutionary synthesis
D. Moore, J. Hutchinson (1983)
The Effects of Ad Affect on Advertising EffectivenessACR North American Advances
J. Rossiter, Larry Percy (1980)
Attitude Change through Visual Imagery in AdvertisingJournal of Advertising, 9
Krugman Krugman (1980)
Point of View: Sustained viewing of televisionJournal of Advertising Research, 20
D. Bindra (1959)
Motivation: A Systematic Reinterpretation
W. Kroeber-Riel (1979)
Activation Research: Psychobiological Approaches in Consumer ResearchJournal of Consumer Research, 5
J. Davitz (1969)
The language of emotion
M. Holbrook (1977)
More on Content Analysis in Consumer ResearchJournal of Consumer Research, 4
D. Galin, R. Ornstein (1972)
Lateral specialization of cognitive mode: an EEG study.Psychophysiology, 9 4
Holbrook Holbrook, Lehmann Lehmann (1980)
Form versus content in predicting Starch scoresJournal of Advertising Research, 20
S. Schachter, J. Singer (1962)
Cognitive, social, and physiological determinants of emotional state.Psychological review, 69
W. Wells (1964)
EQ, Son of EQ, and the Reaction ProfileJournal of Marketing, 28
M. Holbrook (1978)
Beyond Attitude Structure: Toward the Informational Determinants of Attitude:Journal of Marketing Research, 15
R. Lutz, Scott MacKenzie, G. Belch (1983)
Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and ConsequencesACR North American Advances
Appel Appel, Weinstein Weinstein, Weinstein Weinstein (1979)
Brain activity and recall of tv advertisingJournal of Advertising Research, 19
Flemming Hansen, Niels Lundegaard (1981)
Developing an Instrument to Identify Individual Differences in the Processing of Pictorial and Other Non-Verbal InformationACR North American Advances
Weinstein Weinstein (1982)
A review of brain hemisphere researchJournal of Advertising Research, 22
Zielske Zielske (1982)
Does day‐after recall penalize “feeling” ads?Journal of Advertising Research, 22
Bradshaw Bradshaw, Nettleton Nettleton (1981)
The nature of hemispheric specialization in manThe Behavioral and Bmin Sciences, 4
P. Young (1959)
The role of affective processes in learning and motivation.Psychological review, 66 2
R. Dienstbier (1978)
Emotion-attribution theory: establishing roots and exploring future perspectives.Nebraska Symposium on Motivation. Nebraska Symposium on Motivation, 26
M. Holbrook, E. Hirschman (1982)
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 9
R. Oliver (1980)
A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of Marketing Research, 17
E. Hirschman, M. Holbrook (1982)
Hedonic Consumption: Emerging Concepts, Methods and PropositionsJournal of Marketing, 46
A. Mitchell, J. Olson (1981)
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?Journal of Marketing Research, 18
L. Golden, K. Johnson (1983)
The Impact of Sensory Preference and Thinking Versus Feeling Appeals on Advertising EffectivenessACR North American Advances
L. Mead, S. Stevens (1951)
Handbook of experimental psychology
J. Bettman (1979)
An information processing theory of consumer choiceJournal of Marketing, 43
R. Zajonc, H. Markus (1982)
Affective and Cognitive Factors in PreferencesJournal of Consumer Research, 9
M. Ray, R. Batra (1983)
Emotion and Persuasion in Advertising: What We Do and Don't Know About AffectACR North American Advances
J. Coyne (1982)
Putting Humpty Dumpty Back Together: Cognition, Emotion and Motivation ReconsideredACR North American Advances
Rossiter Rossiter (1980)
Point of view: Brain hemisphere activityJournal of Advertising Research, 20
R. Petty, J. Cacioppo, D. Schumann (1983)
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of InvolvementJournal of Consumer Research, 10
R. Batra, M. Ray (1983)
Operationalizing Involvement As Depth and Quality of Cognitive ResponseACR North American Advances
A. Mehrabian, J. Russell (1974)
An approach to environmental psychology
Krugman Krugman (1971)
Brain wave measures of media involvementJournal of Advertising Research, 11
J. Russell (1980)
A circumplex model of affect.Journal of Personality and Social Psychology, 39
P. Ekman, R. Levenson, W. Friesen (1983)
Autonomic nervous system activity distinguishes among emotions.Science, 221 4616
Watson Watson, Gatchel Gatchel (1979)
Autonomic measures of advertisingJournal of Advertising Research, 19
C. Puto, W. Wells (1984)
Informational and Transformational Advertising: the Differential Effects of TimeACR North American Advances
E. Dichter (1960)
The Strategy Of Desire
R. White (1959)
Motivation reconsidered: the concept of competence.Psychological review, 66
Zajonc Zajonc (1980)
Feeling and thinkingAmerican Psychologist, 35
This paper addresses the reemergence of attention to the role of emotion in advertising. Conceptual clarity requires that emotions be distinguished from other motivational and affective constructs. Having thus narrowed our focus, we present a model of the emotional process and a typology of emotional content. We then address some related managerial issues in advertising strategy and methodological problems in measuring emotions. Finally, the preceding considerations suggest directions for future research on the role of emotion in advertising.
Psychology & Marketing – Wiley
Published: Jun 1, 1984
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.