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The behavioral consequences of PC banking

The behavioral consequences of PC banking This article compares users of PC‐based home banking systems with non‐users. A questionnaire study with responses from 669 bank consumers from Denmark shows that users of PC banking are more satisfied, are less price sensitive, have higher intentions to repurchase and provide more positive word‐of‐mouth than non‐users. For the banks these results indicate that, in the future, PC banking systems will become a stable source of revenue from a mass of loyal customers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

The behavioral consequences of PC banking

International Journal of Bank Marketing , Volume 16 (5): 7 – Sep 1, 1998

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References (33)

Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652329810228190
Publisher site
See Article on Publisher Site

Abstract

This article compares users of PC‐based home banking systems with non‐users. A questionnaire study with responses from 669 bank consumers from Denmark shows that users of PC banking are more satisfied, are less price sensitive, have higher intentions to repurchase and provide more positive word‐of‐mouth than non‐users. For the banks these results indicate that, in the future, PC banking systems will become a stable source of revenue from a mass of loyal customers.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Sep 1, 1998

Keywords: Banking; Customer loyalty; Customer satisfaction; Denmark; Personal computing

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