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W. Souder, W. Souder (1987)
Managing New Product Innovations
R. Cooper, E. Kleinschmidt (1987)
Success factors in product innovationIndustrial Marketing Management, 16
F. Johne, P. Snelson (1988)
Success Factors in Product Innovation: A Selective Review of the LiteratureJournal of Product Innovation Management, 5
A. Johne, P. Snelson (1988)
Auditing product innovation activities in manufacturing firmsR & D Management, 18
R. Cooper (1988)
Predevelopment activities determine new product successIndustrial Marketing Management, 17
R. Cooper, E. Kleinschmidt (1986)
0 0 0 0 An Investigation into the New Product Process : Steps , Deficiencies , and Impact
Results of a study of 95 new product projects in 75 Australian manufacturing firms reveal two important sets of links. Firstly, links between the elements of firms' organizational environments and proficiency of new product process activities. Secondly, links between activity proficiency and new product project outcomes. The two findings enable links to be posited between the organizational characteristics of firms and the outcomes of new project projects. The findings have implications for managers wishing to increase the likelihood of successful new product development.
The Journal of Product Innovation Management – Wiley
Published: Mar 1, 1991
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