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FIELD EXPERIMENTS WHICH COMPARED THE EFFECTIVENESS OF DESIGN METHODS *

FIELD EXPERIMENTS WHICH COMPARED THE EFFECTIVENESS OF DESIGN METHODS * ABSTRACT The influence of “method” on the design of services was investigated in three organizational settings. Models of “Systems,”“Behavioral,” and “Heuristic” design approaches were used to plan several service programs. These plans were compared using measures of their “quality,”“acceptance,” and “innovation.” Service plans designed by the Systems approach were found to have high quality (p < .05), and service plans designed by the Behavioral approach were found to be innovative (p < .05). These findings are employed to provide guides to select a Design Method and to suggest some research issues. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Decision Sciences Wiley

FIELD EXPERIMENTS WHICH COMPARED THE EFFECTIVENESS OF DESIGN METHODS *

Decision Sciences , Volume 7 (4) – Oct 1, 1976

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References (6)

Publisher
Wiley
Copyright
Copyright © 1976 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0011-7315
eISSN
1540-5915
DOI
10.1111/j.1540-5915.1976.tb00717.x
Publisher site
See Article on Publisher Site

Abstract

ABSTRACT The influence of “method” on the design of services was investigated in three organizational settings. Models of “Systems,”“Behavioral,” and “Heuristic” design approaches were used to plan several service programs. These plans were compared using measures of their “quality,”“acceptance,” and “innovation.” Service plans designed by the Systems approach were found to have high quality (p < .05), and service plans designed by the Behavioral approach were found to be innovative (p < .05). These findings are employed to provide guides to select a Design Method and to suggest some research issues.

Journal

Decision SciencesWiley

Published: Oct 1, 1976

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