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M. McCombs (1972)
Agenda setting function of mass mediaPublic Relations Review, 3
KATZ KATZ (1959)
Mass communication research and the study of popular cultureStudies in public communication, 2
A. Rubin (1977)
Television usage, attitudes and viewing behaviors of children and adolescentsJournal of Broadcasting, 21
H. Lasswell (1938)
Propaganda technique in the world war
W. Scott (1955)
Reliability of Content Analysis ; The Case of Nominal Scale Cording, 19
H. Cantril, G. Āllport (1971)
The Psychology of Radio
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The Dimensional Structure of Children’s Perceptions of Television Reality, 5
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The Uses and Misuses of Uses and GratificationsHuman Communication Research, 3
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The Play Theory of Mass Communication
McCOMBS McCOMBS, SHAW SHAW (1972)
The agenda‐setting function of the mass mediaPublic Opinion Quarterly, 36
E. Katz, P. Lazarsfeld (1956)
Personal Influence: The Part Played by People in the Flow of Mass Communications
C. Hovland, I. Janis, H. Kelley (1953)
Communication And Persuasion
C. Hovland, A. Lumsdaine, F. Sheffield (1949)
Experiments on mass communication, Vol. 3.
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The radio daytime serial: A symbolic analysisGenetic Psychology Monographs, 37
BLUMLER BLUMLER (1978)
The role of theory in uses and gratifications studyPolitical Communication Review, 3
P. Lazarsfeld, B. Berelson, Hazel Gaudet (1945)
The people's choice., 6
J. Klapper (1960)
The effects of mass communication
W. Schramm, J. Lyle, E. Parker (1962)
Television in the lives of our children
The investigation explored the relationships between child and adolescent television use motivations and various sociodemographic characteristics, television viewing levels, program preference, and television attitudes. Six viewing motivations were identified: learning, passing time or habit, companionship, escape or forget, arousal, and relaxation. Age was the only demographic correlate of most of these functions. All viewing motivations correlated positively with television viewing levels, medium attachment, and perceived content reality. However, when age and level of viewing were partialed out, habitual viewing was no longer found to correlate with perceived reality. Several significant associations between viewing motivations and program preference were also noted. Arousal viewers preferred dramatic programs, while habitual, escapist, and companionship viewers favored comedies. Habitual viewers also shunned news and public affairs programs. Implications of the findings were discussed within the conceptual rubric of the uses of gratifications research perspective.
Human Communication Research – Oxford University Press
Published: Dec 1, 1979
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