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Enhancing Competitiveness through the New Market Value Equation

Enhancing Competitiveness through the New Market Value Equation Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly‐assumed additive manner, giving competitors with multiple strengths additional competitiveness and disqualifying firms which lack performance on even one dimension. Presents a simple model to aid managers in analysing the competition in their industry as well as in making decisions about the best actions to take for strengthening their firm′s competitiveness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Operations & Production Management Emerald Publishing

Enhancing Competitiveness through the New Market Value Equation

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References (48)

Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0144-3577
DOI
10.1108/01443579410068611
Publisher site
See Article on Publisher Site

Abstract

Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly‐assumed additive manner, giving competitors with multiple strengths additional competitiveness and disqualifying firms which lack performance on even one dimension. Presents a simple model to aid managers in analysing the competition in their industry as well as in making decisions about the best actions to take for strengthening their firm′s competitiveness.

Journal

International Journal of Operations & Production ManagementEmerald Publishing

Published: Nov 1, 1994

Keywords: Competitiveness; Customization; Globalization; Prices; Quality; Response rate; Value

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