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Generic business strategies, organizational context and performance: An empirical investigation

Generic business strategies, organizational context and performance: An empirical investigation Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

Generic business strategies, organizational context and performance: An empirical investigation

Strategic Management Journal , Volume 7 (3) – May 1, 1986

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References (28)

Publisher
Wiley
Copyright
Copyright © 1986 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/smj.4250070304
Publisher site
See Article on Publisher Site

Abstract

Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.

Journal

Strategic Management JournalWiley

Published: May 1, 1986

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