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Trust in Business to Business Relationships: An Evaluation of its Status

Trust in Business to Business Relationships: An Evaluation of its Status The concept of trust has been used in a growing number of empirical and theoretical marketing studies of business to business relationships. Examination of a number of influential studies indicates a lack of clarity in their conceptualization of trust. The nature of this lack of clarity is examined and it is proposed that there are a number of features of trust which account should be taken of when conducting such studies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Studies Wiley

Trust in Business to Business Relationships: An Evaluation of its Status

Journal of Management Studies , Volume 36 (2) – Mar 1, 1999

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References (34)

Publisher
Wiley
Copyright
Blackwell Publishers Ltd, 1999
ISSN
0022-2380
eISSN
1467-6486
DOI
10.1111/1467-6486.00133
Publisher site
See Article on Publisher Site

Abstract

The concept of trust has been used in a growing number of empirical and theoretical marketing studies of business to business relationships. Examination of a number of influential studies indicates a lack of clarity in their conceptualization of trust. The nature of this lack of clarity is examined and it is proposed that there are a number of features of trust which account should be taken of when conducting such studies.

Journal

Journal of Management StudiesWiley

Published: Mar 1, 1999

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