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An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA

An examination of the cross‐cultural differences in service quality: the example of Mexico and... Taking into account that, although service quality has had an immense popularity and generated much research in the USA, with limited studies completed on its international dimensions, compares US and Mexican consumers’ perceptions of service quality. Ascertains the differences between the two cultures, and provides implications for the international marketer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA

Journal of Consumer Marketing , Volume 13 (3): 11 – Jun 1, 1996

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References (34)

Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363769610118949
Publisher site
See Article on Publisher Site

Abstract

Taking into account that, although service quality has had an immense popularity and generated much research in the USA, with limited studies completed on its international dimensions, compares US and Mexican consumers’ perceptions of service quality. Ascertains the differences between the two cultures, and provides implications for the international marketer.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Jun 1, 1996

Keywords: International marketing; Mexico; National cultures; Service quality; USA

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