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Co-creating brands: Diagnosing and designing the relationship experience

Co-creating brands: Diagnosing and designing the relationship experience http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research Unpaywall

Co-creating brands: Diagnosing and designing the relationship experience

Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon
Journal of Business Research – Mar 1, 2009
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Publisher
Unpaywall
ISSN
0148-2963
DOI
10.1016/j.jbusres.2008.05.013
Publisher site
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Abstract

Journal

Journal of Business Research – Unpaywall

Published: Mar 1, 2009

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