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New service development: a review of the literature and annotated bibliography

New service development: a review of the literature and annotated bibliography Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

New service development: a review of the literature and annotated bibliography

European Journal of Marketing , Volume 32 (3/4): 68 – Apr 1, 1998

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References (115)

Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569810204526
Publisher site
See Article on Publisher Site

Abstract

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.

Journal

European Journal of MarketingEmerald Publishing

Published: Apr 1, 1998

Keywords: Financial services; Innovation; Product development; Service industries; Services marketing

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