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A G&&T Metaphor&a1 to Design hereas the desktop metaphor previously was thp metaphor, many different metaphors are increasingly becoming a prominent part of commercially available software [5, p. 6X]. Moat of the earlier research on computers and metaphors cmphaized ease of learnability and ease of use (see for instance [3] and [4]). But currently there is a growing interest in addres$ng the role of metaphor in the design process, though little rcscarch on systematic use of metaphor in this area exists 15, It!]. This article provides the hais for a systematicguide to metaphorical design by addressing metaphorical design from three different perspectives. First, after a brief review of previous research on metaphor, a collection of cases where metaphors have been consciously or unconsciously used is reviewed. These examples serve as the a+&zl hais fix generalizations about metaphorical design. Baed on the cases,a set of guidelines for metaphorical design is offered. These guidelines provide a methodological bais for metaphorical design. Finally, bawd on the cases and the guidelines, a set of characteristics of metaphorical design is offered a~ a theoretical hais for reflecting on what metaphors are and how they work. In linguistics,a metaphor may be defined as a
Communications of the ACM – Association for Computing Machinery
Published: Dec 1, 1994
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