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- Publisher
- Wiley
- Copyright
- Copyright © 1988 John Wiley & Sons, Ltd.
- ISSN
- 0143-2095
- eISSN
- 1097-0266
- DOI
- 10.1002/smj.4250090607
- Publisher site
- See Article on Publisher Site
Abstract
This paper hypothesizes that tight financial controls associated with large diversified M‐form firms lead to a short‐term, low‐risk orientation and thereby lower relative investment in R&D. Further, it is hypothesized that increasing levels of diversification require different control systems which have significant implications for investing in R&D. Results of the study of 124 major U.S. firms suggest that less diversified U‐form firms invest more heavily in R&D than more diversified M‐form firms after controlling for size and industry effects. Additionally, dominant business firms invested more in R&D than either related or unrelated business firms. Finally, the relationship between R&D intensity and market performance was negative for related and unrelated firms. The findings suggest that the market evaluates R&D investment more positively for firms that are organized to seek synergy than for those that are organized to pursue a hedging (or diversification) strategy.
Journal
Strategic Management Journal – Wiley
Published: Nov 1, 1988