Access the full text.
Sign up today, get DeepDyve free for 14 days.
(1999)
The Best Corporate Reputations in America: Just as in Politics, Trust, Reliability Pay Off Over Time,
C. Fombrun (1996)
Reputation: Realizing Value from the Corporate Image
Stephen Pruitt, M. Friedman (1986)
Determining the effectiveness of consumer boycotts: A stock price analysis of their impact on corporate targetsJournal of Consumer Policy, 9
Robert Stern, J. Pfeffer, G. Salancik (1979)
The External Control of Organizations: A Resource Dependence Perspective.Contemporary Sociology, 8
(1994)
United States Sentencing Commission, Federal Sentencing Guidelines Manual
D. Katz, R. Kahn (1966)
The Social Psychology of Organizations
(1999)
Reputation Institute
(1999)
Corporate Reputations as Social Constructions of Performance,” in The Social Construction of Industries and Markets, eds
Survey of International Youth (2): Soft Philanthropists Under Fire-The IYF Is Seeking Caring Companies
(1999)
Fanning the Flames: Corporate Reputations as Social Constructions of Performance
(1994)
Dutton and Michael G . Pratt , “ Merck & Co . , Inc . ” in
(1994)
Romrell , “ Why Companies Should Be Concerned About Corporate Compliance A . Miller , “ Do Boycotts Work ?
(1997)
Competitiveness and Corporate Responsibility,
B. Kogut, N. Kulatilaka (1994)
Options Thinking and Platform Investments: Investing in OpportunityCalifornia Management Review, 36
S. Myers (1977)
Determinants of corporate borrowingJournal of Financial Economics, 5
John Meyer, Brian Rowan (1977)
Institutionalized Organizations: Formal Structure as Myth and CeremonyAmerican Journal of Sociology, 83
Mathews , and Martha Brannigan , “ Delta Suspends CodeSharing With Korean Air
Marc Weinberger (1986)
Products as Targets of Negative Information: Some Recent FindingsEuropean Journal of Marketing, 20
(1990)
Ronald Alsop
S. Caudron (1994)
Volunteer efforts offer low-cost training optionsThe Personnel journal
(1997)
Merck & Co., Inc.
(1995)
Mooreover: Sea Changes in Political Talk,
(1994)
Ban the Bargains: Aging Activists Turn, Turn, Turn Attention to Wal-Mart Protests,
J. Sugarman, Jack Martin (1995)
The Moral DimensionThe Counseling Psychologist, 23
(1996)
“ Survey of the World ’ s Young People ( 5 ) : Mere Survival Is Not Enough — The International Youth Foundation
L. Dyne, J. Graham, Richard Dienesch (1994)
Organizational Citizenship Behavior: Construct Redefinition, Measurement, and ValidationAcademy of Management Journal, 37
Ronald Roman, S. Hayibor, Bradley Agle (1999)
The Relationship between Social and Financial PerformanceBusiness & Society, 38
(1996)
Learning to Lead with a Conscience through Community Involvement
D. Turban, D. Greening (1997)
Corporate Social Performance And Organizational Attractiveness To Prospective EmployeesAcademy of Management Journal, 40
Bernard Simonin, Julie Ruth (1998)
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand AttitudesJournal of Marketing Research, 35
(1996)
Wal-Mart Greeters Put on a Happy Face and Beat Retirement,
(1999)
A Race-Bias Suit Tests Coke,
(1999)
The Effect of Firm Disclosure Policy on Firm Reputation.
B. Gelb (1995)
More boycotts ahead? Some implicationsBusiness Horizons, 38
D. Cohen (1993)
Creating and Maintaining Ethical Work Climates: Anomie in the Workplace and Implications for Managing ChangeBusiness Ethics Quarterly, 3
(1999)
Corporate Vice-President, Worldwide Communications and Investor Relations, FedEx
W. Adams (2002)
As Ye Sow, So Shall Ye Reap
J. Beyer (2000)
Jeffrey Pfeffer and Gerald R. Salancik: The External Control of Organizations : A Resource Dependence Perspective
C. Fombrun, Mark Shanley (1990)
What's in a Name? Reputation Building and Corporate StrategyAcademy of Management Journal, 33
J. March, Z. Shapira (1987)
Managerial perspectives on risk and risk takingManagement Science, 33
(1994)
Shopping for a Better World (New York: Council on
N. Tichy, Andrew McGill, Lynda Clair (1998)
Corporate Global Citizenship: Doing Business in the Public Eye
(1996)
Positions listed are those held at the time of quotation
(1999)
Socially Aware Funds Grow; Investors Enjoy Righteous Returns,
Edmund Burke, R. Gilmartin (1999)
Corporate Community Relations: The Principle of the Neighbor of Choice
Report from Reputation Institute, The Best Reputations in America
CHARLES J. FOMBRUN, NAOMI A. GARDBERG, AND MICHAEL L. BARNETT hy do managers regularly allocate corporate resources to âdoing goodâ? Doing good is costly, and the expenditures of public companies come under extensive scrutiny from investors and analysts. What justifies managers in allocating a companyâs scarce resources to these elective activities? Recent discussions of âcorporate citizenshipâ propose a fusion of two arguments.1 On one hand, a citizenship portfolio helps to integrate companies into the social fabric of local communities by strengthening the social bonds between the company, its employees, and the local community.2 On the other hand, a citizenship portfolio helps a company build reputational capital, and so enhances its ability to negotiate more attractive contracts with suppliers and governments, to charge premium prices for its products, and to reduce its cost of capital.3 Both of these benefits are consistent with a view of corporate citizenship as a strategic tool that managers can use to cope with the bi-directional risk that companies face. By doing good, managers generate reputational gains that improve a companyâs ability to attract resources, enhance its performance, and build competitive advantage. 4 Citizenship programs also mitigate the risk of reputational losses that can result
Business and Society Review – Wiley
Published: Jan 1, 2000
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.