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- Datasource
- Association for Computing Machinery
- Copyright
- Copyright © 2005 by ACM Inc.
- ISBN
- 1-59593-168-6
- doi
- 10.1145/1083356.1083357
- Publisher site
- See Article on Publisher Site
Abstract
Keynote Hyperlink Analysis on the World Wide Web Monika Henzinger Google Inc 8002 Zurich, Switzerland monika@google.com ABSTRACT We give a short survey of the use of hyperlink analysis in web search engine ranking and sketch other applications of hyperlink analysis in the web space. Assumption 1. A hyperlink from page A to page B is a recommendation of B by the author of A. Assumption 2. If page A contains a hyperlink to page B then the two pages are on related topics. Of course Assumption 1 does not hold for all hyperlinks. However, it still seems to be œclose enough to the truth so that techniques that are based on it work well in practice. Categories and Subject Descriptors H.5 [Information Interfaces and Presentation]: Hypertext/Hypermedia; H.3 [Information Storage and Retrieval]: Information Search and Retrieval 2. HYPERLINK ANALYSIS FOR RANKING IN WEB SEARCH ENGINES The main use of hyperlink analysis in Web information retrieval is in ranking, i.e. ordering search results. Any ranking algorithm that is based purely on information controlled by the author, like the text of the page, is susceptible to manipulation by the page author. The strength of hyperlink analysis comes from the fact