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Corporate Social Responsibility as Argument on the Web

Corporate Social Responsibility as Argument on the Web This paper critically examines the language drawn on to describe socially responsible activities (CSR) in the context of the corporate web page. I argue that constructions of CSR are made plausible and legitimised according to the context of the expression. The web site is a genre of communication which addresses a broad and discerning audience; hence fractures in the institutionalised nature of argument may be apparent. The focus of this paper is to examine how the rhetoric of CSR is legitimised and to develop a framework of argumentation repertoires that operate in this context http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Ethics Springer Journals

Corporate Social Responsibility as Argument on the Web

Journal of Business Ethics , Volume 62 (4) – Aug 10, 2005

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References (76)

Publisher
Springer Journals
Copyright
Copyright © 2005 by Springer
Subject
Philosophy; Ethics; Economic Growth; Management
ISSN
0167-4544
eISSN
1573-0697
DOI
10.1007/s10551-005-1953-y
Publisher site
See Article on Publisher Site

Abstract

This paper critically examines the language drawn on to describe socially responsible activities (CSR) in the context of the corporate web page. I argue that constructions of CSR are made plausible and legitimised according to the context of the expression. The web site is a genre of communication which addresses a broad and discerning audience; hence fractures in the institutionalised nature of argument may be apparent. The focus of this paper is to examine how the rhetoric of CSR is legitimised and to develop a framework of argumentation repertoires that operate in this context

Journal

Journal of Business EthicsSpringer Journals

Published: Aug 10, 2005

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