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Reputation and corporate strategy: A review of recent theory and applications

Reputation and corporate strategy: A review of recent theory and applications A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation‐building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

Reputation and corporate strategy: A review of recent theory and applications

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References (49)

Publisher
Wiley
Copyright
Copyright © 1988 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/smj.4250090505
Publisher site
See Article on Publisher Site

Abstract

A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation‐building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.

Journal

Strategic Management JournalWiley

Published: Sep 1, 1988

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