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- Publisher
- Wiley
- Copyright
- © 1985 Elsevier Science Publishing Co., Inc.
- ISSN
- 0737-6782
- eISSN
- 1540-5885
- DOI
- 10.1111/1540-5885.230134
- Publisher site
- See Article on Publisher Site
Abstract
There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long‐run success.
Journal
The Journal of Product Innovation Management – Wiley
Published: Sep 1, 1985