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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1996 MCB UP Ltd. All rights reserved.
- ISSN
- 1935-5181
- DOI
- 10.1108/19355181199600011
- Publisher site
- See Article on Publisher Site
Abstract
In order to simulate the entrepreneurial process for students, the Entrepreneurship Program at Ball State University incorporates traditional as well as innovative, experimential approaches to entrepreneurship education. First, it is believed that a comprehensive, multi‐course program of education will prove more effective in teaching the totality of entrepreneurship than will a single course. Second, it is believed that entrepreneurship is a reality‐based field of study. As a result, the Ball State University program is designed to incorporate as much of the knowledge and experience of the “real world” entrepreneur as possible.
Journal
American Journal of Business – Emerald Publishing
Published: Jan 1, 1996
Keywords: Entrepreneurship; Entrepreneurship education; University programmes; MBA; Curriculum