Access the full text.
Sign up today, get DeepDyve free for 14 days.
McAllister McAllister, Broniarczyk Broniarczyk, Hoyer Hoyer (1998)
Consumers' Perceptions of Category Assortment: The Impact of Number of Item and Heuristics,Journal of Marketing Research, 35
Fisher Fisher, Ramdas Ramdas, Ulrich Ulrich (1999)
Component Sharing in the Management of Product Variety: A Study of Automotive Braking SystemsManagement Science, 45
Foster Foster, Gupta Gupta (1990)
Manufacturing Overhead Cost Driver AnalysisJournal of Accounting and Economics, 12
Gilmore Gilmore, Pine Pine (1997)
The Four Faces of Mass CustomizationHarvard Business Review
Rutenberg Rutenberg (1969)
Design Commonality to Reduce Multi‐Item Inventory: Optimal Depth of a Product LineManagement Science, 15
Krishnan Krishnan, Singh Singh, Tirupati Tirupati (1999)
A Model‐Based Approach for Planning and Developing a Family of Technology‐Based ProductsManufacturing and Services Operations Management, 1
Ramdas Ramdas, Spekman Spekman (2000)
Chain or Shackles: Understanding What Drives Supply Chain PerformanceInterfaces, 30
Ulrich Ulrich (1995)
The Role of Product Architecture in the Manufacturing FirmResearch Policy, 24
Dobson Dobson, Kalish Kalish (1988)
Positioning and Pricing a Product LineMarketing Science, 7
Upton Upton (1994)
The Management of Manufacturing FlexibilityCalifornia Management Review
Desai Desai, Kekre Kekre, Radhakrishnan Radhakrishnan, Srinivasan Srinivasan (2001)
Product Differentiation and Commonality in Design: Balancing Revenue and Cost DriversManagement Science, 47
Raman Raman, Chhajed Chhajed (1995)
Simultaneous Determination of Product Attributes and Prices, and Production Processes in Product‐Line DesignJournal of Operations Management, 12
Nobeoka Nobeoka, Cusumano Cusumano (1997)
Multiproject Strategy and Sales Growth: The Benefits if Rapid Design Transfer in New Product DevelopmentStrategic Management Journal, 18
Swaminathan Swaminathan, Tayur Tayur (1998)
Managing Broader Product Lines Through Delayed Differentiation Using Vanilla BoxesManagement Science, 44
Lee Lee, Tang Tang (1998)
Variability Reduction Through Operations Reversal in Supply Chain Re‐engineeringManagement Science, 44
Kekre Kekre, Srinivasan Srinivasan (1990)
Broader Product Line: A Necessity to Achieve SuccessManagement Science, 36
Lancaster Lancaster (1990)
The Economics of Product Variety: A SurveyMarketing Science, 9
Randall Randall, Ulrich Ulrich, Reibstein Reibstein (1998)
Brand Equity and Vertical Product Line ExtentMarketing Science, 17
Dobson Dobson, Kalish Kalish (1993)
Heuristics for Pricing and Positioning a Product‐Line Using Conjoint and Cost DataManagement Science, 39
Pentico Pentico (1974)
The Assortment Problem with Probabilistic DemandsManagement Science, 21
Wind Wind, Mahajan Mahajan (1997)
Issues and Opportunities in New Product Development, An Introduction to the Special IssueJournal of Marketing Research, 34
Krishnan Krishnan, Gupta Gupta (2001)
Appropriateness and Impact of Platform‐Based Product DevelopmentManagement Science, 47
Feitzinger Feitzinger, Lee Lee (1997)
Mass Customization at Hewlett‐Packard: The Power of PostponementHarvard Business Review
Randall Randall, Ulrich Ulrich (2001)
Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the US Bicycle IndustryManagement Science, 47
Cusumano Cusumano, Nobeoka Nobeoka (1992)
Strategy, Structure and performance in Product Development—Observations from the Auto IndustryResearch Policy, 21
Clark Clark (1989)
Project Scope and Project Performance: The Effect of Parts Strategy and Supplier Involvement on Product DevelopmentManagement Science, 35
Cooper Cooper, Kaplan Kaplan (1988)
Measure Costs Right: Make the Right DecisionsHarvard Business Review
Fitzimmons Fitzimmons, Kouvelis Kouvelis, Malick Malick (1991)
(1991), Design Strategy and its Interface with Manufacturing and Marketing: A Conceptual FrameworkJournal of Operations Management, 10
Kim Kim, Chhajed Chhajed (2001)
An Experimental Investigation of Valuation Change Due to Commonality in Vertical Product Line ExtensionJournal of Product Innovation Management, 18
Krishnan Krishnan, Ulrich Ulrich (2001)
Product Development Decisions: A Review of the LiteratureManagement Science, 47
Ulrich Ulrich, Ellison Ellison (1999)
Holistic Customer Requirements and the Design—Select DecisionManagement Science, 45
Singhal Singhal, SlNghal SlNghal (2002)
Supply Chains and Compatibility Among Components in Product DesignJournal of Operations Management, 20
Karmarkar Karmarkar (1996)
Integrative Research in Marketing and Operations ManagementJournal of Marketing Research, 33
Gupta Gupta, Krishnan Krishnan (1999)
A Product Family‐Based Approach for Integrated Component and Supplier SelectionProduction and Operations Management, 8
Jordan Jordan, Graves Graves (1995)
Principles on the Benefits of Manufacturing Process FlexibilityManagement Science, 41
Kahn Kahn (1995)
Consumer Variety‐Seeking Among Goods and ServicesJournal of Retailing and Consumer Services, 2
Fisher Fisher (1997)
What is the Right Supply Chain for Your Product?Harvard Business Review, 75
Mussa Mussa, Rosen Rosen (1978)
Monopoly and Product QualityJournal of Economic Theory, 18
MacDuffie MacDuffie, Sethuraman Sethuraman, Fisher Fisher (1996)
Product Variety and Manufacturing Performance: Evidence from the International Automotive Assembly Plant StudyManagement Science, 42
Cohen Cohen, Eliashberg Eliashberg, Ho Ho (1996)
New Product Development: The Performance and Time‐to‐Market TradeoffManagement Science, 42
Fisher Fisher, Ittner Ittner (1999)
The Impact of Product Variety on Automobile Assembly Operations: Analysis and EvidenceManagement Science, 45
Lee Lee, Billington Billington, Carter Carter (1993)
Hewlett Packard Gains Control of Inventory and Service through Design for LocalizationInterfaces, 23
Meyer Meyer, Tertzakian Tertzakian, Utterback Utterback (1997)
Metrics for Managing Product Development within a Product Family ContextManagement Science, 43
Henderson Henderson, Clark Clark (1990)
Architectural Innovation: Reconfiguration of Existing Product Technologies and the Failure of Established FirmsAdministrative Science Quarterly, 35
Sadowski Sadowski (1959)
A Few Remarks on the Assortment ProblemManagement Science, 6
Baldwin (1997)
Managing in an Age of ModularityHarvard Business Review
Green Green, Krieger Krieger (1989)
Recent Contributions to Optimal Product Positioning and Buyer SegmentationEuropean Journal of Operations Research, 41
Ramdas Ramdas, Sawhney Sawhney (2001)
A Cross‐Functional Approach to Designing Multiple Line Extensions for Assembled ProductsManagement Science, 47
Moorthy Moorthy, Png Png (1992)
Market Segmentation, Cannibalization, and the Timing of Product IntroductionManagement Science, 38
Von Hippel Von Hippel (2001)
User Toolkits for InnovationJournal of Product Innovation Management, 18
Griffin Griffin, Hauser Hauser (1996)
Integrating R&D and Marketing: A Review and Analysis of the LiteratureJournal of Product Innovation Management, 13
De Groote De Groote (1994)
Flexibility and Marketing/Manufacturing CoordinationInternational Journal of Production Economics, 36
Hammond Hammond (1994)
Quick Response in the Apparel IndustryHBS Note
Gupta Gupta, Krishnan Krishnan (1998)
Product Family‐Based Assembly Sequence Design MethodologyIIE Transactions, 30
Novak Novak, Eppinger Eppinger (2001)
Product Complexity and the Supply ChainManagement Science, 47
Thonemann Thonemann, Brandeau Brandeau (2000)
Optimal Commonality in Component DesignOperations Research, 48
Robertson Robertson, Ulrich Ulrich (1998)
Planning for Product PlatformsSloan Management Review, 39
Schmalensee Schmalensee, Thisse Thisse (1988)
Perceptual Maps and the Optimal Location of New Products: An Integrative EssayInternational Journal of Research in Marketing, 5
Anderson (1995)
Measuring the Impact of Product Mix Heterogeneity on Manufacturing Overhead CostThe Accounting Review, 70
Lee Lee, Tang Tang (1997)
Modeling the Costs and Benefits of Delayed Product DifferentiationManagement Science, 43
Lee Lee (1996)
Effective Inventory and Service Management through Product and Process Re‐DesignOperations Research, 44
Swaminathan Swaminathan, Tayur Tayur (1999)
Managing Design of Assembly Sequences for Product Lines that Delay Product DifferentiationIIE Transactions, 31
Variety management has emerged as a crucial dimension of successful business practice. In this paper, I first provide a framework for managerial decisions about variety. Variety‐creation decisions determine the amount, type, and timing of end‐product variety, while variety‐implementation decisions focus on the design and operation of internal processes and a supply chain to support a firm's variety‐creation strategy. I organize variety‐related decisions into four key decision themes in variety creation: 1) dimensions of variety, 2) product architecture, 3) degree of customization, and 4) timing; and three key decision themes in variety implementation: 1) process capabilities, 2) points of variegation, and 3) day‐to‐day decisions. I describe each theme and review the relevant literature on each theme, with a focus on research that provides insight to problems faced in practice. Finally, I identify untapped avenues for future research that would be of value to the practicing manager, paying special attention to interdependencies among decision themes.
Production and Operations Management – Wiley
Published: Mar 1, 2003
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.