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New Product Models: Practice, Shortcomings and Desired Improvements

New Product Models: Practice, Shortcomings and Desired Improvements Vijay Mahajan and Jerry Wind report the results of a study conducted to assess the role of new product models in supporting and improving the new product development process. The study focused on current industry practice in deciding which models and methods to use, their shortcomings and desired improvements. The results have implications for developers, suppliers and users of new product forecasting models. The article concludes with a research and implementation agenda to further foster and benefit from advances in new product models. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

New Product Models: Practice, Shortcomings and Desired Improvements

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References (15)

Publisher
Wiley
Copyright
© 1992 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.920128
Publisher site
See Article on Publisher Site

Abstract

Vijay Mahajan and Jerry Wind report the results of a study conducted to assess the role of new product models in supporting and improving the new product development process. The study focused on current industry practice in deciding which models and methods to use, their shortcomings and desired improvements. The results have implications for developers, suppliers and users of new product forecasting models. The article concludes with a research and implementation agenda to further foster and benefit from advances in new product models.

Journal

The Journal of Product Innovation ManagementWiley

Published: Jun 1, 1992

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