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New Product Strategies: What Distinguishes the Top Performers?

New Product Strategies: What Distinguishes the Top Performers? In this second article for The Journal of Product Innovation Management, Robert G. Cooper shows that firms can be clustered according to five general types of new product strategies. Depending on the measure of success, some strategies are more successful than others. One strategy, however, stands out for its success on all measures. Others are consistently unsuccessful. The strategies are described in such ways that managers can position the strategies of their own firms and compare their results with those of the firms Professor Cooper studied. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

New Product Strategies: What Distinguishes the Top Performers?

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References (9)

Publisher
Wiley
Copyright
© 1984 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.130151
Publisher site
See Article on Publisher Site

Abstract

In this second article for The Journal of Product Innovation Management, Robert G. Cooper shows that firms can be clustered according to five general types of new product strategies. Depending on the measure of success, some strategies are more successful than others. One strategy, however, stands out for its success on all measures. Others are consistently unsuccessful. The strategies are described in such ways that managers can position the strategies of their own firms and compare their results with those of the firms Professor Cooper studied.

Journal

The Journal of Product Innovation ManagementWiley

Published: Sep 1, 1984

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