Access the full text.
Sign up today, get DeepDyve free for 14 days.
J. Gutman (1982)
A Means-End Chain Model Based on Consumer Categorization ProcessesJournal of Marketing, 46
Douglas Douglas, Wind Wind (1987)
The myth of globalizationColumbia Journal of World Business, 22
Y. Wind (1986)
THE MYTH OF GLOBALIZATIONJournal of Consumer Marketing, 3
A. Maslow (1954)
Motivation and Personality
M. Kacker (1986)
COMING TO TERMS WITH GLOBAL RETAILINGInternational Marketing Review, 3
L. Kahle, S. Beatty, P. Homer (1986)
Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)Journal of Consumer Research, 13
J. O'Shaughnessy (1987)
Why People Buy
F. Bingham, C. Quigley (1989)
A Team Approach To New Product DevelopmentJournal of Marketing Management, 6
L. Kahle, P. Kennedy (1988)
USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERSJournal of Services Marketing, 2
Zaichkowsky Zaichkowsky, Sood Sood (1988)
A global look at consumer involvement and use of productsInternational Marketing Review, 6
J. Sheth (1986)
GLOBAL MARKETS OR GLOBAL COMPETITIONJournal of Consumer Marketing, 3
L. Kahle (1984)
Attitudes and social adaptation : a person-situation interaction approach
V. Braithwaite, H. Law (1985)
Structure of human values: testing the adequacy of the Rokeach value surveyJournal of Personality and Social Psychology, 49
Salmon Salmon, Tordjman Tordjman (1989)
The internationalisation of retailingInternational Journal of Retailing, 4
M. Rokeach (1974)
The Nature Of Human Values
Levitt Levitt (1983)
The globalization of marketsHarvard Business Review, 61
Grant Mccracken (1986)
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer GoodsJournal of Consumer Research, 13
Simon‐Miller Simon‐Miller (1986)
World marketing: Going global or acting local?Journal of Consumer Marketing, 3
Françoise Simon-Miller (1986)
WORLD MARKETING: GOING GLOBAL OR ACTING LOCAL? FIVE EXPERT VIEWPOINTSJournal of Consumer Marketing, 3
D. Tigert, C. King, L. Ring (1980)
Fashion Involvement: a Cross-Cultural Comparative AnalysisACR North American Advances
Gutman Gutman, Mills Mills (1982)
Fashion life style, self‐concept, shopping orientation, and store patronage: An integrative analysisJournal of Retailing, 58
E. Noam (1987)
Broadcasting In Italy: An OverviewThe Columbia Journal of World Business, 22
S. Beatty, L. Kahle, P. Homer, Shekhar Misra (1985)
Alternative measurement approaches to consumer values: The list of values and the rokeach value surveyPsychology & Marketing, 2
As international marketing activities grow in importance, researchers are paying increased attention to cultural differences in market segments. The present study examined the relative importance placed on social values by women fashion leaders compared with nonleaders in two samples, one from the U.S. and one from the United Kingdom. A self‐report scale of fashion leadership was carefully validated for both samples and used to identify fashion leaders. As hypothesized, these consumers reported the value of excitement to be more important than nonleaders. This finding suggests that, at least where value appeals are used in fashion advertising, similar appeals stressing the excitement of new fashions may be suitable in both countries. © 1993 John Wiley & Sons, Inc.
Psychology & Marketing – Wiley
Published: Sep 1, 1993
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.