Access the full text.
Sign up today, get DeepDyve free for 14 days.
Charlotte Beahan (1995)
China's Far West: Four Decades of ChangeHistory: Reviews of New Books, 23
(1996)
`̀ China's regions: don't expect to find a `national' market for all products'
Lauren Bs (1989)
The Twelve ”Nations” of ChinaJournal of International Consumer Marketing, 2
C.K Prahalad, K Lieberthal
The end of corporate imperialism
J. Child, Sally Stewart (1997)
Regional Differences in China and their Implications for Sino-Foreign Joint VenturesJournal of General Management, 23
(1996)
`̀ International investing: who profits in China?'
A. Khan, K. Griffin, C. Riskin, Z. Renwei (1992)
Household Income and its Distribution in ChinaThe China Quarterly, 132
(1994)
`̀ China's super spenders'', China
D. Weigel, Neil Gregory, D. Wagle (1997)
Foreign Direct Investment
D. Arnold, J. Quelch (1998)
New Strategies in Emerging MarketsSloan Management Review, 40
K. Davies (1994)
Foreign investment in the retail sector of the People's Republic of ChinaThe Columbia Journal of World Business, 29
Rick Yan (1998)
SHORT-TERM RESULTS: THE LITMUS TEST FOR SUCCESS IN CHINAHarvard Business Review, 76
Bernd Schmitt (1997)
Who is the Chinese consumer? Segmentation in the People's Republic of ChinaEuropean Management Journal, 15
J. Garten (1997)
The Big Ten: The Big Emerging Markets And How They Will Change Our Lives
U Yavas, B.J Verhage, R.T Green
Global consumer segmentation versus local market orientation
(1997)
`̀ The changing faces of Chinese women'
(1997)
`̀ China's Generation III: viable target market segment and implications for marketing communication'
L. Swanson (1998)
Market Segmentation in the People's Republic of China, 2
U. Yavas, Bronislaw Verhage, R. Green (1992)
Global Consumer Segmentation versus Local Market Orientation: Empirical FindingsManagement International Review, 32
(1994)
`̀ Capitalist China?'
(1992)
China's Coastal Cities
(1995)
`̀ Look inland: as the coast grows more expensive, China's interior may not seem so daunting after all'
S. Vandermerwe (1997)
Increasing returns: Competing for customers in the global marketJournal of World Business, 32
R. Batra (1997)
Executive Insights: Marketing Issues and Challenges in Transitional EconomiesJournal of International Marketing, 5
(1998)
`̀ Emerging markets: are Chinese consumers coming of age?'
M. Gavin
China’s super spenders
(1988)
`̀ Regional disparities since 1978'
As one of the big emerging markets, China's enormous population and rapid increase in consumer spending have attracted many multinational corporations (MNCs). Meanwhile, the misconception of China as a homogeneous market often leads to difficulties in assessing market demand and enacting effective strategies. Examines the diversity among Chinese consumers across seven regional markets. Data from a national survey suggest that consumers from various regions are significantly different from one another in terms of purchasing power, attitudes, lifestyles, media use, and consumption patterns. MNCs need to take a cautionary approach when expanding into the inland regions, and must adapt to the local market conditions and devise sustainable strategies.
Journal of Consumer Marketing – Emerald Publishing
Published: Feb 1, 2000
Keywords: Market segmentation; China; Multinationals; Consumer behaviour
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.