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- Publisher
- Wiley
- Copyright
- © 1992 Elsevier Science Publishing Co., Inc.
- ISSN
- 0737-6782
- eISSN
- 1540-5885
- DOI
- 10.1111/1540-5885.910003
- Publisher site
- See Article on Publisher Site
Abstract
The success or failure of a new product is an issue of continuing concern to management in the 1990s. Little research, however, has been conducted on this issue from a British perspective. In this article, Scott Edgett, David Shipley and Giles Forbes report the findings of an investigation into success and failure in Japanese‐ and British‐owned firms that conduct business in the United Kingdom. The results from this comparative study illustrate that new product failure rates are still high, with the Japanese firms only marginally outperforming British owned firms.
Journal
The Journal of Product Innovation Management – Wiley
Published: Mar 1, 1992