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The Marketing of Services: Managing the Intangibles

The Marketing of Services: Managing the Intangibles This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004748. When citing the article, please cite: Angela M. Rushton, David J. Carson, (1985), ―The Marketing of Services: Managing the Intangibles‖, European Journal of Marketing, Vol. 19 Iss: 3, pp. 19 - 40. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Marketing of Services: Managing the Intangibles

Angela M. Rushton; David J. Carson
European Journal of Marketing , Volume 23 (8): 22 – Aug 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © 1989 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/EUM0000000000582
Publisher site
See Article on Publisher Site

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004748. When citing the article, please cite: Angela M. Rushton, David J. Carson, (1985), ―The Marketing of Services: Managing the Intangibles‖, European Journal of Marketing, Vol. 19 Iss: 3, pp. 19 - 40.

Journal

European Journal of Marketing – Emerald Publishing

Published: Aug 1, 1989

Keywords: Services marketing; Marketing; Intangibility

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