YouTube-based accent challenge narratives: Web 2.0 as a context for studying the social value of accent

YouTube-based accent challenge narratives: Web 2.0 as a context for studying the social value of... AbstractThis article illustrates how, in a Web 2.0 environment, narrative ways of knowing circulate and disseminate indexical value associated with performances of accent. We compare the information-storing and -sharing functions of Web 1.0 and Web 2.0, making an analogy between these two conceptualizations of the Internet and Jerome Bruner’s two different modes of knowing in his (1986) book Actual minds, possible worlds: logico-scientific and narrative. Just as analyses of Web 2.0 discourse highlight collaborative construction, dissemination, and uptake of information, analysis of narrative illuminates the accrual of sociocultural meaning in collaboratively constructed stories. We use discourse and narrative analytic methods to investigate the social indexicality of “accent” in a corpus of Philadelphia Accent Challenge YouTube videos (and the associated comment sections), and we illustrate how indexical value accrues via the snowballing of reflexive metacommentary in the form of narratives about these accent performances. We argue that discourse in Web 2.0 affords narrative ways of recirculating certain emblematic features of accent. This perspective on analyzing YouTube video-based accent data illuminates the value of YouTube accent performances as a source of linguistic anthropological and narrative insight, and narrative modes of knowing as a means of circulating language ideological discourse via Internet-based participatory culture. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of the Sociology of Language de Gruyter

YouTube-based accent challenge narratives: Web 2.0 as a context for studying the social value of accent

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Publisher
De Gruyter
Copyright
© 2018 Walter de Gruyter GmbH, Berlin/Boston
ISSN
1613-3668
eISSN
1613-3668
D.O.I.
10.1515/ijsl-2017-0058
Publisher site
See Article on Publisher Site

Abstract

AbstractThis article illustrates how, in a Web 2.0 environment, narrative ways of knowing circulate and disseminate indexical value associated with performances of accent. We compare the information-storing and -sharing functions of Web 1.0 and Web 2.0, making an analogy between these two conceptualizations of the Internet and Jerome Bruner’s two different modes of knowing in his (1986) book Actual minds, possible worlds: logico-scientific and narrative. Just as analyses of Web 2.0 discourse highlight collaborative construction, dissemination, and uptake of information, analysis of narrative illuminates the accrual of sociocultural meaning in collaboratively constructed stories. We use discourse and narrative analytic methods to investigate the social indexicality of “accent” in a corpus of Philadelphia Accent Challenge YouTube videos (and the associated comment sections), and we illustrate how indexical value accrues via the snowballing of reflexive metacommentary in the form of narratives about these accent performances. We argue that discourse in Web 2.0 affords narrative ways of recirculating certain emblematic features of accent. This perspective on analyzing YouTube video-based accent data illuminates the value of YouTube accent performances as a source of linguistic anthropological and narrative insight, and narrative modes of knowing as a means of circulating language ideological discourse via Internet-based participatory culture.

Journal

International Journal of the Sociology of Languagede Gruyter

Published: Mar 26, 2018

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